Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Tiktok AdsTikTok GMV Max: How It Works, ROI Targets and What You Control
TikTok GMV Max explained from TikTok's own help docs: the two campaign types, setup steps, ROI targets, creative controls, measurement and Thai…
SEOCrawl Budget Explained: Capacity, Demand and Who Needs to Care
Crawl budget is the set of URLs Googlebot can and wants to crawl on one hostname. Here is how capacity and demand…
Web DesignWhat Is a Responsive Logo? The Full, Primary, Compact and Icon System
A responsive logo is a family of three or four related versions of one mark, so the brand stays recognisable from a…
SEOSEO Tools: Free vs Paid, What Each Does Best and How to Choose
What SEO tools do, where free Google tools stop, what paid suites add and cost, and a step-by-step way to choose tools…
Digital MarketingLead Gen Ads: Choosing Channels, Budgeting by CPL and Fixing Low Lead Volume
A practical guide to lead gen ads: which channel fits your business, how to calculate maximum CPL and a monthly budget, and…
Digital MarketingThai Businesses Paid THB 115.8 Billion for Online Ads to Foreign Platforms in 2025, House Sub-Committee Says
A Thai House sub-committee says payments to foreign digital providers reached THB 261,912 million in 2025, with online advertising the largest category…
metaMeta's 30 October 2026 Commercial Terms add a crawling and AI training clause: what it says and how Meta responded
Meta's updated Commercial Terms, effective 30 October 2026, add a clause letting Meta crawl websites associated with business users and use that…
Google AdsGoogle Ads PM: target or budget changes on steady campaigns trigger no learning period
On Google's Ads Decoded podcast, product manager Tal Akabas said target and budget edits on established campaigns do not reset learning, and…
Google AdsGoogle Ads lead forms add qualifying responses that tag qualified leads
Google Ads lead forms can now mark multiple-choice answers as qualifying. Matching submissions are tagged as qualified leads and counted in a…
Social Media MarketingVideo Content LinkedIn Strategy for B2B: What Reaches Decision Makers
Why video works on LinkedIn for B2B buyers, five video formats that reach executives and buying committees, how to plan and measure…
geoGEO Audit: A Four-Part Checklist, Tools and Report Guide
What a GEO audit checks, a four-part checklist for AI crawler access, quotable content, authority and citations, plus tools, free options and…
Web DesignWhat Is a Design Brief? 7 Elements and a Template That Cuts Revisions
A design brief tells a designer the objective, audience, deliverables, deadline and approver. Here are the 7 elements, concrete briefing techniques and…
Youtube AdsYouTube's Build & Boost playbook lifts creator boost claim to 30% from 20% on the same data
YouTube's 15 October Build & Boost playbook cites a 30% Demand Gen conversion lift for Creator Partnerships Boost, on the same Jan…
eCommerce MarketingGoogle launches Universal Cart in US Search and Gemini, with one-way cart transfer to merchant sites
Google launched Universal Cart in the US on 15 October 2026 across Search, including AI Mode, and the Gemini app, with Google…
metaMeta will turn on product browsing in existing Facebook and Instagram ads on 28 October unless advertisers opt out
Meta's notice says product browsing switches on in existing ads from 28 October 2026. Here is what it says, what it leaves…
metaMeta Brand Building Summit: Ads Super Burst goes GA, plus First Impression Ads, Reels Trending Ads and Aggregated View Time
Meta's Brand Building Summit on 15 October 2026 brought Ads Super Burst to general availability in phases, a US test of First…
Google AdsGoogle Ads adds detailed examples to its Sexual content policy
Google rewrote the suggestive-content section of its Ads Sexual content policy with six sub-categories of restricted and allowed examples. Enforcement does not…
analyticsChatGPT UTM tag loss was a bug, Adobe's Huesler says; fix rolling out
Adobe's Cedric Huesler says OpenAI told him the missing ChatGPT UTM tag was a known bug and a fix began on 15…
geoGoogle moves inline links higher in AI Mode and AI Overviews, tests an official pages section
Google announced five link changes for AI Mode and AI Overviews on 15 October 2026, including higher inline links, an official pages…
Web DesignWhat Is a Mood Board? How to Build One With Your Designer
A mood board settles the look and feel of a design with images before real work starts. Here is what goes on…
Digital MarketingWhat Is CAC? Customer Acquisition Cost Formula, LTV:CAC Ratio and Payback Period
The CAC formula with illustrative examples, CAC vs CPA vs CPL, which costs to count, LTV (CLV) formulas, the LTV:CAC ratio, payback…
eCommerce MarketingWhat Is a Marketplace? How It Works, Types, Pros and Cons, and How to Start Selling
How online marketplaces work, the main types, pros and cons, a step-by-step setup checklist, marketplace advertising basics and how to pair a…
geoSemrush AI Visibility Index: fewer than half of AI-mentioned brands are also cited
Semrush's AI Visibility Index (13 Oct 2026) adds a UK benchmark and finds being named by AI and being cited by AI…