Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoHow to measure GEO, and what happens if you stop
GEO has no impression count the way SEO does. Here is how to measure it from four sources, how to set a…
YoutubeYouTube counts a view from the first frame on 24 August
From 24 August 2026 a YouTube public view registers the moment a video starts playing, with no minimum watch time, across long-form,…
geoGoogle research: LLMs know 95-98% of facts but cannot recall a third of them
A Google paper on arXiv reports that frontier models store 95 to 98 percent of the facts they are trained on and…
Google AdsGoogle will AI-reframe Performance Max videos unless you opt out by 4 September
Google began notifying Performance Max advertisers on 17 August 2026 that generative AI will create missing vertical and square cuts from video…
Content MarketingIpsos: Gen X and Gen Z hold 7.6 trillion baht of Thai spending power, and Gen X is the bigger half
The Ipsos Generations Report 2026: Thailand Edition puts Gen X purchasing power above 5 trillion baht and Gen Z above 2.6 trillion,…
geoBlood Cancer UK reports a 53% fall in leukaemia page views as its forum grows 86%
Blood Cancer UK reported that views on its leukaemia information page fell 53 percent over twelve months while its community forum grew…
Google AdsGoogle makes Demand Gen view-through conversion bidding video-only
Image assets lose view-through conversion bidding eligibility but keep being reported as secondary conversions, and display video moves from CPC to CPM.…
analyticsWall Street repriced independent ad tech: AppLovin grew 53% and its stock still fell 19.7%
Digiday's 13 August 2026 numbers piece found revenue growth stopped protecting independent ad tech share prices in Q2. Here is the scoreboard,…
SEOWhat Domain Authority is, and why Google does not use it
Domain Authority is a predictive 0 to 100 score built by Moz, not a Google ranking factor. Here is what it measures,…
analyticsWhat is CTR, how to calculate it, and what a good one looks like
CTR is clicks divided by impressions times one hundred. There is no official good CTR, so this guide shows how to build…
metaMeta Custom Audiences, and how they differ from lookalike and custom intent
A Meta Custom Audience is built from your own data, not Meta's interest categories. Here is how it differs from lookalike and…
Google AdsGoogle Display Network cost: how CPC, CPM and budgets really work
The Display Network has no rate card. Here is how it charges, how to size a starting budget, and how to work…
Social Media MarketingDigiday: the influencer brand trip is giving way to longer, cheaper, less staged partnerships
Digiday reported on 14 August 2026 that the high six figure creator brand trip is under pressure, with budget moving to longer…
metaMeta's holiday playbook splits Q4 into four phases and tells advertisers to start now
Meta published holiday campaign planning posts on 13 August 2026 that break the fourth quarter into Discovery, Deal, Gifting and Fresh Start,…
Social Media MarketingX publishes more of its ranking code and tests a tool that shows you your own post labels
X expanded the ranking code in its GitHub repository on 13 August 2026 and is testing a label export for randomly selected…
AIAI ad-buying agents entered 86% fewer auctions and paid 13.4% less, DataBeat finds
A DataBeat analysis of June 2026 bidding found agentic buyers entering 86% fewer auctions and clearing at $6.13 CPM against $6.95, and…
geoChatGPT referrals to B2B sites rose 303% in a year, to 0.33% of traffic
A 303% rise sounds like a channel arriving. A 0.33% share says otherwise, and an unexplained May spike sits in the middle…
geoChatGPT picks the brands before it searches: named brands are 33x more likely to be recommended
A single researcher inspected the search_queries JSON that ChatGPT emits, and found the model names brands before it fetches anything. Here is…
Google AdsGoogle Ads deprecations 2026 and 2027: the full timeline
A consolidated timeline of everything Google Ads is removing, retiring or auto migrating between August 2026 and the end of 2027, sourced…
SEOTollBit finds 15% of AI page fetchers in Europe reached URLs robots.txt told them not to
TollBit first half 2026 data shows roughly 15% of identified AI page fetchers in Europe reached URLs robots.txt disallowed. The per agent…
AIOpenAI brings ads to free and Go ChatGPT users across the EEA and Switzerland
OpenAI emailed European users on 15 August 2026 confirming ads will appear in ChatGPT for the EEA and Switzerland later this month.…
SEOGary Illyes says Googlebot's IP location is declared as Mountain View but its real egress points vary
Search Engine Roundtable reported on 14 August 2026 that Gary Illyes described Googlebot IP locations as declared text values, with real egress…
Google AdsGoogle blocked new broad match settings on 3 August, ahead of the September AI Max migration
The 1 September AI Max auto-upgrade was already known. What is new is that Google closed creation of campaign-level broad match settings…