Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
analyticsGoogle Ads multi-source conversions: connect your CRM to correct conversion values after the sale
Google published a help document for multi-source conversions in Google Ads, a beta connecting a website conversion action to a backend source…
geoGoogle's Mueller: Search Console AI position reporting will keep changing, so treat it as a moving target
John Mueller says Search Console position and impression tracking for AI Mode, AI Overviews and Search will evolve over time and confirmed…
Google AdsGoogle Ads Spend benchmarks report compares you to peers, but peer spend is not a target
Google Ads is rolling out a Spend benchmarks report in the Account Overview showing whether you spend more or less than similar…
SEOGoogle drops Search profiles to 10,000 followers and adds single-login multi-account management
Google cut the Search profiles follower threshold to 10,000 on 16 September 2026, down from 35,000, and paired it with a redesigned…
SEOCan you turn off Google Business Profile reviews? What owners can and cannot do
Google provides no setting to turn off reviews on a Business Profile, and owners cannot delete a customer's review. Here is what…
geoHow to track AI Overviews visibility, and what Search Console will not tell you
Tracking AI Overviews visibility needs a fixed query panel, a record of citations versus mentions, and Search Console read carefully. Here is…
Google AdsGoogle Search Partners: what the network is, where the data is, and when to turn it off
The Google Search Partners network shows your Search and Shopping ads on non-Google search boxes and portals. Here is where the setting…
Google AdsGoogle suspended 24.9 million advertiser accounts in 2025, and the categories matter more than the ratio
The Video Advertising Bureau circulated an analysis on 15 September 2026 setting Google's 2025 enforcement numbers against linear television. The ratio is…
Google AdsGoogle Ads confirms the August 17 bidding update finished on August 27, and CPCs are rising
Google confirmed that the 17 August target-based bidding change completed its global rollout on 27 August 2026, and the first outside data…
metaMeta One launches globally, and Thai prices run from 27 to 10,990 baht a month
Meta launched Meta One globally on 15 September 2026, a subscription across Instagram, Facebook, WhatsApp and Meta AI with plans for individuals,…
SEOGoogle adds four experimental ad metrics to the Chrome User Experience Report
Google added four experimental ad metrics to the Chrome User Experience Report on 15 September 2026. Ad Count, Ad Density, Ad Weight…
geoCloudflare's Disallow AI Training keeps Googlebot crawling while blocking model training
Cloudflare introduced a Disallow AI Training setting on 15 September 2026 that publishes a no-training preference in robots.txt while leaving Googlebot, Applebot…
geoWhat are Google AI Overviews? How they choose sources and what site owners can do
How AI Overviews work, how they affect clicks, where to find their data in Search Console, what the opt-out controls really do,…
Content MarketingWhat is copywriting? Formats, frameworks and how to brief and review it
A practical guide to copywriting: where it differs from content writing, how ads, landing pages and emails use it, three frameworks with…
Google AdsGoogle Ads Performance Max: how it works, what you control and when to use it
What Performance Max buys, how it differs from Search and Shopping, what asset groups and signals really do, how to protect brand…
Google AdsGoogle Ads limited by budget: what it means and when to raise your budget
Why campaigns show Limited by budget, when it is fine, how to read lost impression share, how bidding strategies change the fix,…
SEO301 redirect: what it is, when to use it and how to set it up without losing traffic
How permanent and temporary redirects differ, how to set up 301s on common platforms, how to fix chains and loops, and how…
SEOLink attributes explained: nofollow, sponsored and ugc, and when to use each
How Google's three link attributes work, when each one applies, whether nofollow links pass value, and how to keep sponsored content inside…
SEOEntity SEO: how to make Google and AI understand your brand
What an entity is, how Google's Knowledge Graph decides your brand is one, the schema and profile signals that build it, and…
Tiktok AdsTikTok-commissioned Ipsos study: 94% of Thai TikTok shoppers buy in Mega Sales and plan 2.8 days ahead
TikTok's Thailand shopper study says Mega Sales buying starts days before the sale. Here are the numbers, which ones are TikTok's own…
AIOpenAI tests Sponsored Agent ads in ChatGPT that open a brand chat instead of a website
A new ChatGPT ad format sends the click to a branded AI agent inside ChatGPT. Wayfair confirmed it is in the pilot;…
geoGoogle's AI contribution pilot pays invited sites when their content shapes AI answers
An invitation-only Search Console pilot pays when content shapes Gemini, AI Overviews and AI Mode answers. Links added after the answer do…
geoThai SEO trends for 2026: five shifts businesses need to adjust to
AI Overviews, E-E-A-T, Thai-first content, local SEO and video are reshaping search in Thailand. How each trend works, who it affects most…