Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Social Media MarketingWhy modern CRM has to live on LINE: three Thai customer shifts
Thai buyers open chat, ignore unknown numbers and close the sale in the message window. Here is what that changes about how…
eCommerce MarketingWhat remarketing is and why the same ad keeps following you
Remarketing shows ads only to people who already interacted with a business. Here is the mechanism, the psychology behind repetition, the platform…
AIMeta launches Muse, an AI agent that books, fills forms and buys
Meta announced Muse on 8 September 2026, a personal AI agent that opens a browser, fills forms, negotiates and pays. It launches…
SEO72 Google Maps ranking signals named, 25 of them already deprecated
A recovered Google binary exposed 72 named Maps ranking signals from an internal system called Oyster Rank, a quarter of them marked…
geoCommon Crawl read 584,107 llms.txt files and most were plugin output
Common Crawl analysed 584,107 llms.txt files from its July 2026 crawl archive and found 68 percent were plugin or template output, 22…
SEOGoogle documents two EEA-only search units: aggregator and supplier
Google published documentation on 8 September 2026 for two search result units that appear only in the European Economic Area. The aggregator…
Content MarketingBurger King Thailand is using Dragon Ball to buy visit frequency, not awareness
Burger King Thailand disclosed that customers visit about 2.3 times a month and about 3.5 times during a campaign. The Dragon Ball…
analyticsBots and AI agents now pass half of web requests, and cleaning retargeting pools cost 20 percent more CPM
Cloudflare data cited by Digiday puts bots and AI agents at more than half of all web requests, and agencies say cleaning…
Social Media MarketingAustralia proposes forcing platforms to offer a chronological feed as the default
Australia proposed on 8 September 2026 that social platforms notify every user and let them set a chronological default feed, with penalties…
geoHow Google Ads works and why some ads reach page one immediately
Google Ads runs a new auction on every search. Here is how Ad Rank and Quality Score decide which ads show, what…
Social Media MarketingAI era web design: what changed, and what Google and AI search can read in 2026
A page now has to satisfy a visitor, a browser measuring real experience, and a parser that never sees your CSS. Here…
eCommerce Marketing5 Problems Thai SMEs Hit When Running Facebook Ads Themselves
Five problems that stop self managed Facebook ads from producing orders for Thai SMEs, from missing server side events to editing ad…
eCommerce MarketingThai beauty founders tell brands to cut marketplace dependency and build KOC communities
Marketing Oops published eight lessons on 7 September 2026 from a T-Beauty Trends panel at Techsauce Global Summit 2026, where Thai beauty…
eCommerce MarketingTikTok Shop bans review-bait inserts and dropshipping in ten US packing rules
TikTok Shop published ten US packing rules on 3 September 2026, banning review-bait inserts, dropshipping and unauthorised marketing materials, and tying violations…
SEOMueller says Google can lose faith in a whole site over programmatic pages
John Mueller said on Bluesky that programmatic SEO often produces spam or low quality pages, and that Google's systems can lose faith…
Youtube AdsVideo campaigns get the Lookalike caps Demand Gen lost
Google has extended Lookalike segments to Video brand campaigns with three tiered reach controls at 2.5, 5 and 10 percent of users…
Google AdsGoogle Ads now reads offers off your landing pages
Google Ads has launched Automated promotions, an account-level automated asset that scans landing pages for active offers and attaches them to Search…
geoApple confirms blocking Applebot-Extended does not affect Apple Search rankings
Apple's Applebot documentation was updated over the weekend of 7 September 2026 with an explicit line: site rules for Applebot-Extended are not…
Google AdsShopping ads under AI Overviews: impressions down, CTR up about 20%
Mike Ryan's 7 September 2026 benchmark shows median Shopping ad impressions down from 1.85 million to 1.4 million per account while median…
geoWhat an SEO specialist does, and how the role differs from a content writer
The five roles on an SEO team, the ten skills the specialist seat actually uses, an honest day in the job, and…
Social Media MarketingIs email marketing dead? What Thai brands should check before dropping the channel
Why the channel still works on cost structure rather than popularity, why there is no citable Thai open-rate benchmark, how to build…
eCommerce MarketingHow the Shopee algorithm works and why some shops always rank first
Shopee never publishes the weight of its ranking factors. Here is what a seller can actually see, measure and fix in Seller…
Google AdsGoogle Expands Waze Ads to 42 Countries, Thailand Not Included
Google expanded Waze Ads beyond the United States to 42 countries through a Performance Max help document update reported on 4 September…