TL;DR
- Google Ads added Automated promotions, an account-level automated asset that reads offers such as "Buy one get one free" off landing pages and attaches them to ads.
- Eligibility as stated by Google: an active Search or Performance Max campaign, Location Assets attached, and no existing manual promotions in the account.
- Google says detected promotions are re-verified within 24 hours, and advertisers can opt out through account-level automated asset settings.
- Hana Kobzova of PPC News Feed spotted it and Search Engine Roundtable reported it on 7 September 2026, with no Google blog post behind it.
- The reporting gave no rollout schedule, no market list, and nothing on how extraction handles non-English landing pages.
Google Ads has launched Automated promotions, an account-level automated asset that scans an advertiser's landing pages for active offers and attaches them to ads as promotion assets. Search Engine Roundtable reported the rollout on 7 September 2026 after Hana Kobzova of PPC News Feed spotted the feature inside the Google Ads interface, and Google published no blog post to accompany it.
What Google shipped and how it was found
Google Ads has introduced Automated promotions, an account-level automated asset that reads offers off advertiser landing pages and attaches them to eligible Search and Performance Max campaigns. The interface text reads: "Automated promotions highlights valid, high-quality deals and offers directly within your ads to drive both online and offline conversion discovery." Google gives "Buy one get one free" as an example of the kind of offer the system detects. The feature was spotted by Hana Kobzova of PPC News Feed and reported by Search Engine Roundtable on 7 September 2026. There was no blog announcement from Google, which means the documentation and the interface text are the whole of the public record for now.
An automated asset and a manual promotion asset are different objects
A manual promotion asset is something an advertiser builds by hand in Google Ads: the occasion, the discount type, the amount, the start and end dates, the terms and the destination are all typed in by a person and can be reviewed before anything runs. An automated asset is generated by Google on the account's behalf and is governed by account-level automated asset settings rather than by a campaign-level object an advertiser created. Automated promotions belongs to that second group. The practical difference is that a review process built around approving what a copywriter wrote does not touch it, because nobody in the account wrote it. The text originates on the website and travels into the ad without passing through the person who owns the ad account.
The conditions Google stated for eligibility
Google set out three eligibility conditions and one timing rule. The table below lists exactly what Google stated and what each item means for an account that is already running.
| What Google stated | What it means in the account |
|---|---|
| Active Search or Performance Max campaign | The asset can surface in both channels, so a single detected offer can appear in a keyword-driven ad and across Performance Max inventory |
| Location Assets attached | Accounts with no Location Assets are outside the stated eligibility, which puts the feature closest to advertisers who also sell or serve in physical places |
| No existing manual promotions | An account that already runs its own promotion assets is not eligible, which makes uploading a promotion the stated route to controlling what appears |
| Detected promotions re-verified within 24 hours | Google says re-verification happens within 24 hours, so a change made on the website is not reflected in the ad instantly |
Why the no-manual-promotions condition is the control lever
Read the eligibility list as a set of switches rather than as a list of requirements and the design becomes clearer. Google stated that eligibility requires no existing manual promotions, and Google separately advises advertisers to "keep your website's promotional details up to date, or manually upload specific promotions if you require exact control over what is shown." Those two statements point at the same action. An advertiser who does not want Google choosing the offer text has a direct route: upload the promotion asset they actually want. Google also states that advertisers can opt out through account-level automated asset settings, so there are two paths, one that removes the automation and one that fills the slot with the advertiser's own wording. Which one fits depends on whether the goal is no promotion asset at all or a promotion asset with controlled terms.
The risk sits on the website, not in the ad account
Because the source of the ad copy is the landing page, the failure modes are the ones a website accumulates over time rather than the ones an account audit usually looks for. Three are worth naming. An expired sale banner that was never taken down is still page content, and a promotion extracted from it can be shown to people who cannot claim it. A branch-only or region-only offer stated on a page with no obvious scoping can be surfaced to a national or international audience, and Performance Max in particular does not respect an offer's intended geography just because the page author had one in mind. A promotion whose conditions live in small print, a footnote or a separate terms page can be surfaced as a headline offer with the qualifying conditions left behind. None of that is a new category of problem. What is new is that a stale page element now has a direct path into paid ad copy without an approval step.
Where an advertiser checks and changes this
Google states that advertisers can opt out via account-level automated asset settings. That is the single place to look, and it matters that the setting is account level rather than campaign level, because the decision applies across the account rather than to one campaign an advertiser is worried about. An advertiser reviewing this should establish three things in order: whether the automated promotions asset is on, whether any campaign currently meets the stated eligibility conditions, and whether the account is already running manual promotion assets that would keep it out of scope. The third question answers the first two for many accounts. Advertisers running seasonal promotion assets year-round may find they were never eligible in the first place, while accounts that stopped uploading promotions after a campaign ended are the ones most exposed.
What to audit on the landing page side
If the offer text comes from the page, the page is the review surface. A short audit list follows from what Google stated about the feature.
- Expired offers still rendered anywhere on pages used as final URLs, including banners, sticky bars, and blocks lower down a template that nobody scrolls to
- Offers that apply to one branch, one city or one country but are stated on a page served to everyone
- Offers whose conditions, minimum spend or exclusions are on a separate terms page rather than beside the offer itself
- Product or category pages carrying an old campaign's wording that the commercial team considers finished
- The gap between a promotion's real end date and the moment the page is edited, given that Google states re-verification happens within 24 hours
For an online store this overlaps heavily with normal ecommerce marketing housekeeping, and the practical fix is often a rule that no offer block ships without an end date attached to it.
What the source did not establish
Several things an advertiser would reasonably want to know are simply absent from the reporting. There is no Google blog post, so there is no official framing beyond the interface text. There is no stated rollout schedule, so it is not established whether every account gets this at once or in stages. There is no stated market list, so it is not established which countries are covered. And there is nothing at all about how the extraction handles non-English landing pages, which is the first question a Thai or bilingual advertiser would ask. Stating those gaps plainly is more useful than filling them, because an advertiser who assumes a market list that was never published will make a planning decision on a fact that does not exist.
What this means for Thai marketers
The unanswered question about non-English landing pages is the one that matters most for accounts running Thai-language sites, and it has no published answer yet. That argues for checking rather than assuming. An account with Thai and English versions of the same page has two surfaces where an old offer can sit, and the two are rarely updated at the same time. The Location Assets condition also points the feature at advertisers with physical branches, which in Bangkok covers a wide set of retail, clinic, dealership and restaurant accounts where an offer often applies to one branch rather than to the whole brand. For anyone running Google Ads on that kind of account, the low-effort move is to review the automated asset settings and decide deliberately, rather than discovering the answer later in a search terms or asset report.
FAQ about Google Ads automated promotions
Is automated promotions live in Thailand?
The source did not state this. Search Engine Roundtable's report gave no market availability list and Google published no blog post, so which countries are covered is not established. An advertiser can check their own account-level automated asset settings to see what is present there.
Do I have to do anything?
Only if you want a different outcome than the default, because this is an automated asset that operates without advertiser input once the conditions are met. Google states advertisers can opt out via account-level automated asset settings, or upload their own promotion assets, since eligibility requires no existing manual promotions.
How does Google know my offer is still valid?
Google says detected promotions are re-verified within 24 hours. Beyond that timing statement, the reporting did not describe the checks applied, so an offer removed from a page is not guaranteed to disappear from an ad immediately.
Can this show an offer my ad copy does not mention?
Yes, because the text is read from the landing page rather than from the ad, which is the reason an expired banner or a branch-only offer is worth auditing. Google advises keeping promotional details on the website up to date, or uploading specific promotions for exact control.
Does this affect Performance Max as well as Search?
Yes, Google stated eligibility covers active Search and Performance Max campaigns. That means one detected offer can be attached across both a keyword-driven ad and Performance Max inventory.
Automated assets that write ad copy from a website are easier to manage before they run than after, and the audit is mostly a website job rather than an account job. If a review of promotion assets, automated asset settings and the offer blocks sitting on your landing pages would be useful, Relevant Audience is happy to talk it through.
