Paid Search

Performance Max

Performance Max is a goal-based Google Ads campaign type that serves across all of Google's inventory, including Search, Display, YouTube, Gmail, and Maps, from a single campaign using automation.

You provide assets, audiences, and a goal, and Google optimises placement and bidding toward conversions. It can expand reach efficiently but offers less granular control and visibility than manual campaigns. It works best with strong conversion data and quality creative assets.