Anyone familiar with the online marketing scene probably already knows that online marketing strategies like SEO (Search Engine Optimization) and PPC (Pay Per Click) are essential components of every business group’s online marketing plan these days.
Investing in SEO or PPC to promote your brand’s various products or services is something that successful businesses in the digital market do early on.
But the question is, if your business is newly established and doesn’t have enough budget to support an all-in-one online marketing strategy, will using these strategies be too much? Because you shouldn’t forget that a good marketing strategy is one that moves intelligently through a financial perspective. So, in this article, we’ll take all new entrepreneurs to look at the pros and cons of doing SEO and PPC, in case anyone is worried about whether our business is suitable for which marketing strategy. If you’re ready, let’s go!
Pros of PPC for Startups
Let’s start with the advantages of doing PPC. Here they are:
Fast Results (If Done Correctly)
The biggest obstacle when starting a business is “no one knows your brand.” Of course, it takes quite some time to build a customer base. KAU Media Group, a leading global agency company, has said about PPC advertising campaigns that “One interesting thing about doing PPC is that it can provide fast results for everyone with a budget because PPC can make your brand appear on the first page of Google easily as long as you pay.” Simply put, the more money you spend, the better the results.
When a brand can push itself into an easy-to-find search position, the first thing the brand receives is increased Brand Awareness, making the target audience aware of who you are and what you are doing, without having to wait for ranking like SEO.
Helps with Website Traffic
Anyone with experience doing SEO knows that it takes a lot of time and effort to create Organic Traffic on a website. So, to get your business off to a good start, if you want your brand to be known immediately, increasing website visits with Paid Traffic is another method that suits entrepreneurs who are just starting their business. We guarantee that it will work very well.
Because, as mentioned above, creating Organic Traffic on a website in the early stages can be difficult and time-consuming. Using PPC in the early stages, even though it requires a certain level of budget, is definitely worthwhile in the long run.
Acts as a Bridge for Brands to Compete with Large Companies
Between large companies that have been in the market for a long time and companies that are just starting out, there is a significant difference, mainly in terms of resources such as the number of personnel, ideas, and investment budgets, which large companies naturally have more of. If you are a non-name IT company, it may take a lifetime to challenge Apple’s advertising campaigns.
However, don’t feel hopeless or discouraged. There are still ways to grab some market share. For example, if your business is a non-name shoe brand, PPC advertising campaigns will find that the keyword “men’s shoes” is already monopolized by large brands in the market. So, you might try solving the problem by switching to other types of keywords like Niche Keywords or Longtail Keywords, which are more specific keywords, specifying the model and price. In short, use some techniques as much as possible to make the advertising campaign able to compete with the campaign of large companies in a way that no one expected.
Cons of PPC for Startups
For the disadvantages of doing PPC, here they are:
High Costs
As everyone knows, doing PPC requires paying money to get results. The more you spend, the better the results will be. With such intense competition in the market, it’s not surprising that large companies with massive resources or funding come to dominate the market. For example, holding a large number of expensive keywords. This will result in limitations on the growth of many newly established businesses.
Therefore, if you want to invest in promoting your brand with PPC, you need to be careful in investing gradually until the business is in a position to stabilize. Then, you can proceed with the advertising campaign in any format you choose.
Pros of SEO
For the advantages of doing SEO, here they are:
Get Targeted and Quality Audience
Although PPC can increase Website Traffic well, it doesn’t mean that the target audience who visit the website will become real customers (they might just click in accidentally and then leave immediately). But SEO is another story. Because SEO is about optimizing the website to match the Google algorithm so that the website can be ranked. While Google constantly develops its algorithm to respond to the search results people generally look for. That means the more you optimize your website to please Google, the better the results will be, not only will it improve the website’s ranking but it will also help people generally find your website more easily. And it will result in the website that does SEO receiving a quality target audience who will come to increase sales or conversions for your business.
Create a First Impression for Users
Every marketer knows that “creating a first impression” is the number one primary strategy for winning over customers. Doing SEO not only helps your website rank higher in the Google Search page but also ensures that websites that have been properly optimized according to SEO principles will create a first impression for users and will result in word-of-mouth marketing in unexpected ways.
Sustainable Growth in the Long Term
The results of doing SEO may take longer than doing PPC, but it is a marketing solution that is more sustainable and can grow well in the long term. Because it is necessary to invest time and effort in optimizing the website, managing content, links, and constantly checking the website. The question is, is there a chance that the high-ranking website will fall? The answer is yes, but not in one or two days or weeks. The better you optimize your website to please the Google algorithm, the longer the website will remain highly ranked.
Hopefully, this article will help all new entrepreneurs decide correctly when starting to plan a marketing strategy. For more information about SEO and PPC, you can read in this article.
Consult Digital Marketing with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
For more information
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