7 Important Points for SEO Professionals That Should Not Be Overlooked

Achieving successful SEO is the result of many factors. Because SEO doesn’t have a fixed formula, anyone who has learned SEO for a while will begin to discover that this curriculum, no matter how much you learn, will never end. Moreover, each business has different SEO strategies.

Many people try to find a “shortcut.” Therefore, in this article, we will present 7 important points that are like the key to success in SEO. We guarantee that if you follow all of them, it will help improve SEO performance in every aspect.

1. Core Web Vitals

Core Web Vitals (CWV) is a set of metrics that are important factors in measuring UX (User Experience) or website user experience. This is a new ranking factor that Google has recently updated. It divides the assessment criteria into 3 main parts: content download speed (LCP), website responsiveness (FID), and website design stability (CLS).

If anyone is wondering, “Even though all the components of the website meet the standards, why isn’t the website ranking as well as expected?” First, try checking the website with Google Search Console and adjust the website to comply with Core Web Vitals to create a good user experience. We guarantee that the results will be visible immediately. For those who want to know more about Core Web Vitals, you can read this article.

2. Web Server Speed

Newcomers who are just starting to do SEO often think, “Where should I rent web hosting? They’re all the same, so let’s focus on cheap ones first.” Let me tell you that anyone who thinks like this will find that their SEO results will be circling around the bottom ranks. It’s not surprising.

First of all, you need to understand that search engines like Google prefer websites that can open quickly, the faster the better. As such, Google pays attention to website speed when evaluating and ranking websites. Now, many people may ask, “So, how does web hosting affect website speed?”

Let me tell you that hosting directly affects website speed. If you have good hosting and run on a high-performance server with high network speeds, it will help your website work faster in terms of both Load Time and Load Speed. Nowadays, there are various types of web hosting available, including Shared and Shared Premium, VPS, to Cloud and Dedicated Server. However, you should choose a reliable, quality, and experienced host so that you can promptly resolve any unexpected issues.

3. Content Publishing Frequency

For those who believe that publishing a large number of articles at once each day will have a positive effect on SEO rankings, let me tell you that this is both true and not true. The impact of publishing articles depends on the website’s ability to handle them. If your website provides services or sells products that can generate multiple content angles, you can upload them in larger quantities.

In addition, the frequency of publishing articles may also depend on the capabilities of the backend team. Because there is currently no information or Google statement that specifies how many articles per day are needed to affect SEO. However, one thing we can be sure of is that publishing articles must be consistent without long gaps. Nevertheless, frequent publishing doesn’t always mean good. Articles that are just filler and focus on quantity, or what is called “spam articles,” will negatively affect SEO because Google measures article quality using E-A-T (Expertise, Authoritativeness, Trustworthiness). Therefore, publishing high-quality articles in appropriate quantities will positively affect SEO in the long run.

4. Number of Website Pages Indexed

Know this: if you find that Google is not indexing pages on your website, it means something may be wrong with your website. You can use Google Search Console to check reports regarding pages that Google has not indexed. When you find a problem, it’s time to start fixing it. Most of these problems are caused by:

For those who want to read details about Google’s indexing of website pages, you can read more in this article.

5. Search Console

Google Search Console is an essential tool for SEO. It is a tool that will help both novice and experienced SEO Specialists understand various in-depth information, whether it is keywords that rank, CTR from keywords, and other Google factors that must be followed to improve website performance.

6. Image Size

Image size is related to website speed, which directly affects SEO rankings. Even if you choose a web hosting provider that offers excellent website speed, if your website is full of large images, it’s like a sports car loaded with goods heading up a steep slope.

Image size on the website is something that can be easily controlled, but it is also one of the important variables that many newcomers tend to overlook. The solution is to try changing the file format to a smaller one or compress the images using tools like the website tinyjpg.com. Doing this to every image will help improve website speed.

Simple tips for images used on the website:

• General photos – save as JPEG files
• Illustrative images – save as JPEG files if possible
• Avoid overlaying text on images
• Avoid images with too much detail
• Avoid illustrations with gradients

7. Backlink

Backlink building is one of the website optimization techniques to achieve good website rankings on the SERPs. The principle is that the search engine algorithm sends bots to collect various information on the website, including backlink information. Therefore, if your website has high-quality backlinks with high DA (Domain Authority), it will increase the chances of your website ranking high.

For example, if your article is so useful that other websites with high DA share it and link back to your website, the search engine algorithm will view your website as high quality as well.

Actually, improving SEO performance also involves many other factors. But the 7 points above are considered important at the beginning of optimizing a website for beginners to grasp and apply. We guarantee that if you follow all of them, the results will definitely improve.

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