Marketers with experience using Google Ads for online marketing likely know that Google has released many updates recently, impacting brands and marketers who missed these news updates.
But don’t worry! In this article, we’ve compiled key insights from various Google Ads updates to share with you. Marketers who primarily work on Google Ads need to prepare themselves throughout 2022. If you’re ready, let’s get started.
1. Cookie Data Collection Postponement to 2024
On July 27th, Google announced the postponement of cookie data (Third-Party Data) collection on Google Chrome to the second half of 2024 (For those who want to read more details, you can read it in this article).
As marketers or brands, this is an opportune time to prepare for collecting First-Party Data to align with the trend of data collection that prioritizes consumer privacy.
2. Voice-Over Feature on YouTube Ads
In 2022, Google launched the Voice-Over feature on YouTube Ads, which uses machine learning to convert text into voiceovers for YouTube Ads campaigns. Currently, there are 7 languages available: English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin Chinese, Spanish, and Swedish.
Those who want to try it out can go to the Asset Library, select the desired Video Ads, then click Add a Voice over, type the script text, and choose the desired voice and language.
3. Diagnostic Insights Feature
Early in July, Google added the Diagnostic Insights feature, which will alert you to insights about your Performance Max campaigns. It will notify you of:
These notification topics will help marketers ensure that their Performance Max campaigns are performing at their best.
Conclusion
There are many other interesting features and updates on Google Ads in 2022. However, this article has compiled key points that will directly impact the work of marketers. Updates are unavoidable, so the best thing is to prepare as much as possible to make your work easier and more efficient.
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