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Google Ads
Articles
Google AdsGoogle Ads Performance Planner: how forecasts work and when to trust them
What Google Ads Performance Planner forecasts, which campaigns qualify, how to build and read a plan, and when its numbers should not…
Google AdsGoogle moves Demand Gen Display opt-out to ad groups from the week of 1 December 2026
Google's Ads Developer Blog says campaign-level target_content_network = false will error for Demand Gen from the week of 1 December 2026. Display…
Google AdsGoogle Ads brand exclusions: how brand lists work and when to use them
Which campaigns support Google Ads brand exclusions, how brand lists compare with negative keywords, setup steps, brand inclusions and what to check…
Google AdsValue-based bidding in Google Ads: what values to send and when to switch
What Maximize conversion value and Target ROAS need from your conversion values, how to price leads honestly, and how to test the…
Google AdsGoogle Ads placement exclusions: levels, lists, apps and limits
Where Google Ads placement exclusions apply, account vs campaign level, exclusion lists, finding placements that served, excluding apps, and the limits.
Google AdsGoogle Ads conversion delay: why recent days look worse
Google Ads credits conversions to the click date, so recent days always look worse. How conversion delay works, which columns show it,…
Google AdsGoogle Ads Creative Drop #2: Gemini Omni 1.2 video arrives in Asset Studio
Google Ads Asset Studio now generates horizontal, vertical and square video with Gemini Omni 1.2. Google also claims 15 languages for AI…
Google AdsGoogle Ads Scripts: What They Automate, Limits and Safe First Scripts
Google Ads scripts are JavaScript programs that read and change your account on a schedule. Here is how to add them, the…
Google AdsGoogle Ads adds California, South Korea and Vietnam to on-ad AI label regions
Google's AI content label help page now lists six locations where ads with AI-made assets carry a visible overlay, adding California, South…