Google Ads Creative Drop #2: Gemini Omni 1.2 video arrives in Asset Studio

Google has put its Gemini Omni 1.2 video model from Google DeepMind into Google Ads Asset Studio, so advertisers can now generate horizontal, vertical and square video ads for YouTube and Google campaigns from inside the ad platform. The news comes from "Inside Creative Drop #2", a November 2026 post on Google's Accelerate with Google site, which also covers festive product-photo scenes built from existing images and an AI Campaign Translation tool. Google's announcement says that tool works across 15 languages, but the Google Ads help page for the same tool, checked on 7 November 2026, still lists only 10 target languages, accepts only English (US) as the source, and does not include Thai.

What Google announced in Creative Drop #2

Google describes Creative Drop as a monthly series of product news and tips "straight from our Google Ads Product teams". The second edition, published on Google's Accelerate with Google announcements page under the title "Inside Creative Drop #2: Fresh AI features to get your campaigns holiday-ready", groups three updates under a holiday theme: text (campaign translation), images (festive scenes from product photos) and video (Gemini Omni 1.2 in Asset Studio). Each section ends with a short tip from a named Google Ads product manager.

The post is short and promotional. It gives no rollout schedule, no list of eligible countries and no pricing for any of the three features inside Google Ads. Most of the useful detail therefore comes from two other Google pages: the Google blog post introducing Gemini Omni 1.2 Flash on 5 November 2026, and Google Ads help article 17218209, which documents the translation tool.

The three features at a glance

The table below lists what each Google source says about the three features, as read on 7 November 2026.

Gemini Omni 1.2 video generation in Asset Studio

The lead item for most advertisers is video. In the Creative Drop #2 post, Google introduces Gemini Omni 1.2 as "our updated video generation model from Google DeepMind" and says it brings "stronger consistency and faster more effective video creation at scale with multimodal video creation in Asset Studio". Google says advertisers can create videos in horizontal, vertical and square ratios for YouTube and Google campaigns. The section is framed around advertisers who have no production crew and want holiday assets for YouTube.

Max Hagler, a Product Manager on Google Ads, gives the tip for this section: run an A/B test with two different opening visual hooks in the first 3 seconds, and include both vertical and horizontal videos to reach holiday shoppers on every screen.

What the Gemini Omni 1.2 Flash model can do

The Creative Drop post calls the model "Gemini Omni 1.2". The Google blog post published on 5 November 2026 by Anish Nangia, Product Manager at Google DeepMind, names it Gemini Omni 1.2 Flash and lists Google Ads among the places it is rolling out, with the line "scale video campaigns in Google Ads". According to that blog post:

• Videos can be generated and edited natively up to 15 seconds long, up from 10 seconds with Omni 1.1, and duration can be set in one-second steps from 3 to 15 seconds.
• Google dropped the price 30% from Gemini Omni 1.1, to $0.07 per second for 720p video. This is the price the blog quotes for the model's general release on the Gemini API and Gemini for business; the Creative Drop post gives no price for video generation inside Google Ads.
• Users can draft at 360p or 720p, fix details with a follow-up edit instead of regenerating the whole clip, and then upscale to 1080p or 4K.
• Generation can be guided by character, product or style images, short motion clips of up to three seconds, and audio cues. Google says faces, garments, packaging typography and brand colours stay consistent across camera angles.
• Multi-turn conversational editing lets a user swap a product or background, change lighting or weather, or switch the aspect ratio on the same clip. Google says this works across full 15-second clips and is meant for producing ad variants for different audiences and placements.
• Outputs carry an imperceptible SynthID watermark.

The blog post is also candid about limits. Google says development is ongoing to improve "fast sports action, rapid script changes and complex physics". Advertisers in sport, fitness or any category that depends on fast movement should treat generated clips with that warning in mind.

Beyond Google Ads, the blog lists the Gemini API and Google Cloud for developers and businesses, Flow for directing scenes, Google Vids (15-second clips at no additional cost with a Google account or Google Workspace subscription) and the Gemini app, where the feature is rolling out to Google AI Ultra subscribers.

What Google did not say about the Ads version

Neither page states whether every Asset Studio user gets the full 15-second length, the conversational editing or the 4K upscale inside Google Ads, and neither gives a cost for generating video in Asset Studio. The Creative Drop post does not say which countries or account types have the feature. Advertisers should check their own Asset Studio rather than assume the model-level specs in the blog apply one-to-one inside the ad tool.

Festive scenes from existing product photos

The second update covers images. Google says "Multimodal capabilities in Google Ads Asset Studio" can turn the everyday product photos an advertiser already has into festive winter or gifting scenes "while keeping your assets brand-compliant". The pitch is that a seasonal refresh no longer needs a new photoshoot.

Charles Boyd, a Product Manager on Google Ads, suggests importing a Brand Guidelines PDF to lock in colours, fonts and keyword rules, adding 4 to 5 real product angles, and being specific about seasonal lighting in the prompt, with examples such as "warm holiday table lighting" or a "snowy outdoor backdrop". The tip implies that Asset Studio accepts a brand guidelines document as an input, though the post does not explain how that file is applied.

AI Campaign Translation: 15 languages or 10?

The third update is AI Campaign Translation. Creative Drop #2 says advertisers can "localize, review, and launch campaigns right inside Google Ads across 15 languages, including Spanish, French, German, Portuguese, and more". Mindy Lin, a Product Manager on Google Ads, advises reviewing the translated campaigns in a Paused state and fixing brand tone before they go live.

The Google Ads help article for the tool, titled "About the AI campaign localization tool for Search campaigns (beta)" (answer 17218209), tells a narrower story when read on 7 November 2026:

• It supports Search campaigns, and translates campaigns whose original source language is English (US).
• It lists 10 target languages: Dutch, French, French (Canada), German, Italian, Polish, Portuguese (Brazil), Portuguese (Portugal/European), Spanish (Castilian/Spain) and Spanish (Latin American and Caribbean).
• It says the tool "will expand to add additional target languages by the end of 2026", and that "Starting September 2026, the tool will support Performance Max campaigns". That second sentence is still written in the future tense although September has passed.

Google has not published the five extra languages that would take the list from 10 to 15. The difference may come from regional variants being counted differently, or from languages added in Google Ads before the help page was updated. Neither source explains it, so it is safest to treat 10 as the documented list until the help page changes.

How the localization tool works, per the help page

According to help article 17218209, localizing a campaign creates a new, independent campaign and never modifies the original. The tool translates headlines, descriptions, sitelinks, callouts and keywords. Where images have text overlays, the AI removes the text by in-painting and adds the translated message as supplemental text assets. For landing pages, Google offers a JavaScript snippet that translates the page dynamically when a user clicks the ad, or a bulk find-and-replace rule for URLs.

Two details matter for budgeting. Budgets and bids are copied exactly from the original campaign, and the help page says the system does no currency conversion, giving the example of a $100 USD budget staying $100 USD. Advertisers who localize into a market with a different spending level need to set the new budget by hand.

The tool can be opened from the Campaigns table, from Tools under Translation, or by applying a localization recommendation. Users can add free-form instructions such as "Don't translate the brand name" or "Keep the tone formal". The review table shows the original asset, the translated asset, a translation back into English and translation notes. Publishing in a Paused state is the default.

The original campaign must be active or paused; removed, draft, experimental or shadow campaigns are not supported. All assets and keywords must be in a supported source language, and election-verified customers are not eligible.

What this means for Thai marketers

The following is analysis based on the sources above. For Thai advertisers, the video feature is the part most likely to be useful this season. Neither Google page confirms availability in Thailand, so the first step is to open Asset Studio in a Thai account and see whether video generation appears.

Brand safety still needs a human check. Google's own blog lists fast action and complex physics as weak spots, and an AI clip that misrenders a product or a Thai text label will cost more trust than it saves in production. Review every generated clip before it serves.

The translation tool has a narrower use in Thailand. Because the source must be English (US) and Thai is not a target language, it cannot turn a Thai campaign into English or an English campaign into Thai. It could help a Thai hotel, clinic or tour operator that already runs an English Search campaign and wants German, French, Italian or Dutch versions for European travellers, provided they set budgets manually and check the landing page approach. Thai advertisers who want help planning Google Ads campaigns or YouTube video ads around these tools should start with what their own account actually shows.

Frequently asked questions

Can I generate YouTube video ads with Gemini Omni 1.2 in Google Ads?

Yes, according to Google's Creative Drop #2 post, Gemini Omni 1.2 now powers multimodal video creation in Google Ads Asset Studio. Google says it produces horizontal, vertical and square videos for YouTube and Google campaigns. The post does not list eligible countries, so check your own account.

How long can Gemini Omni 1.2 Flash videos be?

Up to 15 seconds natively, according to the Google blog post of 5 November 2026. That is up from 10 seconds with Omni 1.1, and duration can be set from 3 to 15 seconds in one-second steps. Google has not stated whether the same limits apply inside Asset Studio.

Does AI Campaign Translation support Thai?

No, Thai is not listed. The Google Ads help page, checked on 7 November 2026, lists 10 target languages, all European or American variants, and requires English (US) as the source language. Google says more target languages will be added by the end of 2026 but has not named them.

Why does Google say 15 languages when the help page lists 10?

Google has not explained the difference. The Creative Drop post says 15 languages, while help article 17218209 lists 10 and says more are coming by the end of 2026. Until the help page is updated, the 10-language list is the only documented one.

Does the translation tool convert budgets into another currency?

No, it copies budgets and bids exactly. The help page says a $100 USD budget stays a $100 USD budget in the localized campaign, so advertisers must adjust budgets themselves.

Relevant Audience tracks Google Ads product changes as they reach Thai accounts. If you want a second look at how Asset Studio video or campaign localization fits your holiday plans, our team can review your account setup with you.