Throughout 2022, it became evident that websites were popping up like mushrooms, especially among small and medium-sized businesses who wanted to compete for conversions, boost sales, and generate more income. Therefore, it’s not surprising that in 2023, anyone wanting their own website will face intense competition.
Above all, to have a good website, the first thing to focus on isn’t adding random features but considering User Experience (UX), which means designing a good experience for users. This is a crucial factor in whether visitors decide to stay or leave. To ensure just how important UX is to websites, Relevant Audience has gathered some interesting statistics. If you’re ready, let’s take a look.
Overall UX Design Statistics on Websites
Statistics That Occur When Users Encounter a Bad Experience
Slow loading times, going to one page but ending up on another, and other things that frustrate users can lead to long-term consequences. Let these statistics remind you of what might happen if you neglect the importance of UX Design.
- In the United States, 54% of consumers say that most companies need to urgently improve their Customer Experience.
- 59% of consumers in the United States will stop using products or services from a beloved brand if they have had several bad experiences, and 17% will stop using them immediately after encountering just one bad experience.
- 1 in 5 online shoppers in the United States will abandon their order (Cart Abandonment) if the payment process is too difficult or complicated.
- The value of consumer spending shifting to other brands due to a bad experience is $1.6 trillion.
- Consumers in England abandon orders on websites (Cart Abandonment) because the web page loads too slowly.
- Most websites still need significant improvements in Mobile User Experience. Although 60% of website visits for E-Commerce come from mobile phones, only 16% of those result in actual conversions.
- 64% of users will reload the same page two or three times before deciding to leave the website.
- If users encounter a bad experience on a website, 88% are less likely to use the website again.
Conclusion
Having seen the statistics we’ve presented, do you now understand the importance of UX Design? As you can see, User Experience affects every aspect of a business. If marketers or those who are thinking about having their own website and want to get high conversions from their website in 2023, in addition to other marketing strategies, prioritize UX design on the website to create an excellent experience for visitors. You’ll definitely see a dramatic change in marketing results.
Get Digital Marketing Consultation from Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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Tel: 02-038-5055
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