Twitter is one of the most popular social media platforms with diverse users. With over 396.5 million users worldwide, research has consistently shown that social media users spend 26% more time viewing ad campaigns on Twitter compared to other social media platforms. This makes Twitter a powerful social media marketing strategy that can effectively reach social media enthusiasts.
However, with the platform’s popularity, each day the Twitter feed is full of tweets, making it difficult for brands or marketers just starting online marketing in this channel to avoid their tweets getting lost. With all the tips and tricks, knowing the best days and times to post content on Twitter will help brands achieve the best engagement rates. Therefore, in this article, Relevant Audience has compiled the best days and times for posting on Twitter. Let’s get started!
What’s the Best Time to Post on Twitter?
- Generally, mid-week and late-week are the times with the highest chance of receiving high engagement. The ideal times are:
- Saturday is the day you should post least on Twitter as it tends to have the lowest engagement rates.
- To receive consistent engagement, you should tweet content during weekday work hours, from Monday to Friday between 8:00 AM and 4:00 PM onwards.
- For B2B businesses, you should tweet during weekdays in the morning or evening, between 7:00 AM and 8:00 AM and in the evening between 6:00 PM and 9:00 PM.
- But for B2C businesses, the morning hours between 8:00 AM and 10:00 AM tend to yield the best engagement.
What Types of Content on Twitter Are Most Popular?
Twitter is a popular platform where everyone follows news and updates about themselves. It is very popular among Thai social media enthusiasts. Of course, if brands want to market on the Twitter platform, they should listen to consumers and keep up with new trends.
The most popular content on the Twitter platform ranges from posting picture or video content to communicate with viewers as briefly and concisely as possible. You can also align it with current trends or use Twitter features like polls to attract people’s attention. However, you should always keep in mind that if you want your content to stand out, you need a good amount of creativity. You may need to adjust and experiment until you find the right timing. You can guarantee that the engagement you get will be amazing.
Dominating on Twitter
Anyone who is into social media probably knows that Twitter is one of the most popular platforms among Thais. So, if any brand or marketer is looking for a channel to communicate and reach new audiences, Twitter is another opportunity to help content go viral. Now that you’ve read this far, we hope many of you have guidelines for the timing of posting content. You can be sure that you can adapt it to create opportunities for your business.
Source: Dmi Blog
Get Digital Marketing Consultation from Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency. Our main goal is to provide digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
