Many people, when they hear about doing SEO, have to consider images as well. They feel curious and surprised that besides focusing on articles to rank websites, they also have to prioritize ranking images. This can lead to frustration and even giving up halfway.
Doing image SEO simply means making your website’s images rank on the first page of Google Image Search. This is a very suitable technique for businesses that focus on online product sales because it will increase business opportunities in the long run. Therefore, in this article, we will show you some good tips that we have compiled from Google Blog to help your images rank better in Google Image Search. If you’re ready, let’s get started.
Improve User Website Experience
If you want to increase visibility for content in Google Image Search, the first thing Google recommends is to create pages that align with a good viewer experience. Details are as follows:
Check Page Title and Description
Normally, the Google Image Search system will automatically create Title Links and Snippets to explain how the content is related. This directly affects the user’s decision to click.
Therefore, basic things like paying attention to Meta Titles and Meta Descriptions should be a First Priority if you want a good ranking in Google Image Search.
Add Structured Data
Structured Data or specifying structural data on the website page to help Google understand the content better. Similar to the case of images, this will help Google display it in various Rich Result formats and can stimulate more user visits to the website.
Adjust Alt Tag
Alt Tags or image descriptions are important not only to help users know what the image is about, but for Google’s algorithm, Alt Tags are the text that Google considers to determine what the image is about. Here’s how to do it:
- Include Keywords You Want the Image to Appear For For example, if you want the image to appear in the search term “pink cake,” write the Alt Tag as “pink cake.”
- Avoid Putting Too Many Keywords Or what is called Keyword Stuffing. Simply put, cramming too many keywords such as pink cake, vanilla pink cake, etc., will confuse the algorithm and often rank it at the bottom.
Submit Sitemap
Even though Google’s algorithm is smart enough to know which URLs have images, for some types of websites, there may be errors in collecting image data. This may be due to a large number of URLs and a large number of images per URL, causing Google’s algorithm to miss some data. Therefore, submitting an Image Site Map Extension will be like helping Google’s algorithm to collect image data more easily. The submission method can be done through Google Search Console.
Conclusion
All of the above are image SEO tips from Google Blog that we have compiled for you. Some tips believe that many people who have experience in doing SEO probably already know and have done them before. But for those who are starting from scratch, you can try applying them.
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