Google Trends is a free tool from Google that allows anyone to view search trend data and has many features that help you look back at popularity in various categories or of previous years to use in various ways, especially in the world of online marketing. Marketers can use Google Trends to analyze keywords and can further develop content creation, SEO, and more.
Therefore, in this article, Relevant Audience has compiled tips for using Google Trends for marketers from Oberlo. If you’re ready, let’s take a look.
1. Use Google Trends to Find Niche Markets
Google Trends is one of the suitable helpers for marketers to use to find Niche Market Keywords or search terms that are well-defined. This allows you to see insights to bring into penetrating specific product or service markets.
As in the example, you can see that Fudget Spinner has a good graph that peaks high during 2017, showing that it was very popular at that time. In addition, you can also add detail to the data by choosing to use different filters.
2. Use Google Trends to Find Products in Desired Categories
Another thing that Google Trends can help businesses with is being a helper in selecting new products to sell. Because Google Trends has a feature called Related Topic or related topics. When you enter the main keyword, the system will display related search terms. And besides being related keywords, they are also search terms that people often click to search after the main keyword.
As in the picture, when you enter the main keyword Eyelash (false eyelashes), the Related Topic function will display other related search terms that are suitable to use as ideas for improving your business in the future.
3. Use Google Trends to Do Keyword Research
Keyword research most experienced marketers are probably familiar with tools like Ubersuggest, Semrush, or Ahrefs, which have advanced features for viewing Search Terms, Search Volume, Average CPC, and more. But did you know that Google Trends can also be used to do basic Keyword Research by using the Related Queries feature, which will show how the growth of searches for the main keyword you entered is. It is insight information that can be applied to basic SEO and SEM.
4. View Demand Trends in Each Season
Each year, there will be times when a product is talked about the most. At the same time, there will be times when it disappears with the wind. Google Trends is a tool that helps businesses see demand trends for products according to different seasons. Just enter the main keyword you want to search for, then click to select the time frame you want to view the data through Custom and specify the date and time you want during that period.
5. Google Trends Searches for Interesting Topics by Region
Google Trends can be used to search for specific keywords that are popular in each region. For example, if you want to know which province the search term “restaurant” is popular in, just enter the keyword and scroll down to the Interest by subregion section. You will immediately see the number of searches per province.
Conclusion
As you can see, a free tool like Google Trends can provide useful insights for online marketing, no less than other tools. Suitable for novice marketers who are just starting out to help find information about topics and keywords they want or trends and social popularity at that time. Hopefully, the tips we’ve brought to you today will be useful and can be applied to your marketing strategy.
Consult Digital Marketing at Relevant Audience
Relevant Audience is a Digital Performance Marketing Agency that provides digital marketing services. Our main goal is to help your business reach the target audience looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information:
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
