Revamp Your Old Website for a New Boost with SEO Audit Techniques

According to the latest report from Techradar, 547,200 new “websites” are created every day. This means that Google constantly needs to collect and evaluate websites for ranking (Search Engine Ranking). Naturally, with so much data, it is necessary to prioritize. Websites that are well-prepared for SEO are unlikely to be surprised to rank on the first page of Google Search easily. Conversely, websites that are not designed to meet SEO requirements or have done some but not enough quality, Google may not give importance to those websites at all.

If you want your website to shine on Google’s SERP (Search Engine Result Page), the only way now is to use simple principles to dust off your website and make it look new and interesting again with what is called an SEO Audit, which will answer the question of “I’ve been building a website for so long, why can’t I compete with big websites?” or “Why did my website go to the first page, but then suddenly dropped quickly?” Because performing an SEO Audit requires basic knowledge to understand the various structures of the website or the principles of doing SEO. Otherwise, it is better to choose an expert to improve the website. But fortunately, the world today is driven by many technologies, so there are various tools to help beginners who are starting to do SEO to improve the technical performance of their website again. In this article, we will take all new users to review important issues regarding SEO Audit and see what tools can help answer the questions. If you are ready, let’s get started.

Website Structure

Let’s start by reviewing the basic points that are important for doing SEO for your website. Starting from

User Experience

As you know, Google places great importance on user experience (User Experience). This can be seen from the use of new measurement metrics such as Core Web Vital as one of the important factors in ranking websites. User experience in this context may mean simple questions such as is the website too slow to load? Does the website display well on mobile? And is this website too difficult to use? Therefore, if you want to improve the performance of your website to meet the user experience, you may need to consider the following components.

• Site Speed – Or the speed of using the website
• Core Web Vitals – Google’s new metric for user experience (Read more about Core Web Vital here)
• Mobile-Friendliness – Is the website easy and convenient to access information on mobile?
• Structured Navigation – How easy and convenient is it for users to navigate to different parts of the website through the menu or signage of the website structure?
• Intrusive Ads – Does the website use interstitial ads appropriately? (See techniques for using pop-up ads without being penalized here)

Tools for Doing SEO Audit

Here are some tips for using tools to improve the technical performance of your website. For those who have experience doing SEO Audits, they may use different tools, but for this article, we will choose tools that are easy to use and suitable for beginners who are just starting to do SEO.

Semrush Site Audit

For Semrush, it is another popular tool for SEO Specialists. If anyone wants to do a Site Audit, they can do it easily through this tool. After creating a Project on the program, you can immediately call this function.

Then try clicking on the “Issues” tab. The program will display a detailed list of various problems.

If you want to see what errors have occurred, you can click on each item to see the problem.

Screaming Frog

Screaming Frog is a tool that will help check your website to improve technical performance in doing SEO. Whether the website is small or large, the usage is easy to understand. Just enter the website domain and the program will scan the website and list various items.

For example, in this report shows details about Meta Title for each page on the website. Then, you can adjust and edit to bring the website back to ranking immediately.

Finally, don’t forget to continuously check and improve the performance of your website. Problems that are hidden under the rug may have dozens or hundreds of items that need to be urgently addressed. This depends on the website structure. Don’t worry when you see that your website has two or three hundred problems. Imagine that as each problem is gradually solved, the ranking of your website will improve remarkably.

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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.