In the world of online marketing, when it comes to the most effective ways to attract people’s attention, content marketing is hard to beat. It’s one of the methods that can help brands or businesses answer questions or communicate what their target audience needs directly.
However, it’s important to remember that consumer expectations are constantly rising. Everyone hopes for high-quality and consistent content that meets their needs as much as possible. Simply put, the more insight you have, the better. And certainly, in 2023, consumer behavior and technological advancements have become key factors in content marketing strategies. Therefore, Relevant Audience has compiled content marketing trends that are definitely trending throughout 2023. If you want to get great engagement, read this and you can immediately apply it.
1. The Year of Immersing Yourself in Short-Form Video Content
This is another trending year for video content, especially short-form videos. If you don’t believe it, just look at the social media platforms – wherever you look, there are channels where users can enjoy short-form videos. This includes TikTok, which has been the market leader for a long time, and other platforms that are competing, such as YouTube Shorts, Instagram Reels, and Facebook Reels. There’s an interesting interview with Alison Batisby, a social media consultant and founder of Avocado Social, who said, “In 2023, we may see more diverse content due to the popularity of short video content. Not only organic content but also paid advertising.”
In conclusion, 2023 is another year of growth for short-form video content. Brands shouldn’t miss out on the trend – try incorporating it into your strategy.
2. Fierce Competition Among Social Media Creators!
Content marketing in today’s market is inseparable from popular social media platforms such as YouTube, TikTok, Facebook, Instagram, and Twitter, which are very popular among Thais. In principle, these platforms all allow users, creators, marketers, or brands to create content (UGC Content). Then, the platform uses algorithms to select and serve various content to general users.
The way to attract users to create content varies. For example, YouTube, as the elder statesman of social media platforms, has adapted by allowing creators to earn additional income from advertising on YouTube Shorts or adding features like Super Chat and others. Or TikTok relies on using copyrighted music or finding new music partners to help creators create more interesting work. It’s something to watch closely to see how long TikTok, the rising newcomer, can remain on the throne.
3. AI: A Smart Tool to Save Effort
Towards the end of 2022, the launch of ChatGPT, an incredibly intelligent AI developed by OpenAI, sparked questions among marketers about whether AI would play a greater role in marketing work in 2023 and how. It’s true that using automation tools in conjunction with marketing work has been around for many years. However, with rapid technological advancements, there are now many solutions that can help or replace unnecessary steps, and they can do so very efficiently.
A clear example is managing social media platforms, such as Social Pilot and Hootsuite, which can help save time in managing posts. Or the AI Writer trend from ChatGPT, which can be used to help develop content structures or generate content ideas. It can do well too. Those who expect AI to elevate content writing completely flawlessly, especially in local languages that are not English, may need to wait for developers to improve the processing capabilities of machine learning systems further. However, it is certain that in 1-2 years, AI will definitely elevate content writing.
Concluding Remarks
The key to good content marketing is to understand your brand’s target audience as much as possible. Then, use the available tools to create content that provides value, benefits, and meets the needs of consumers. Newcomers can start adapting to the trends above to improve their strategic effectiveness immediately.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing, and are also part of the Google Partners program.
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