Even in today’s world, many small local businesses choose to prioritize social media platforms over websites as their primary space for promotion. However, it’s important to remember that categorizing or managing content on social media is still not very effective. Therefore, having a website as the main space to consolidate various content remains worthwhile if you want to achieve good marketing results.
But creating a website can seem complicated, and without sufficient knowledge or expertise, the resulting website may lack quality, look unattractive, and appear untrustworthy. However, numerous website builders are available these days, both free and paid. For local business owners who want their own website but don’t know where to start and have a limited budget, this article will guide small to medium-sized businesses in creating a website through Google Business Profile, a free version that can be done by yourself, easily, and completed in just 3 minutes. Let’s get started!
Creating a Website Through Google Business Profile
First, business owners need to enter their business information into Google Business Profile to verify their identity. Then, the option to create a website will appear, allowing users to automatically select and create it. Then, you can follow the steps below immediately.
- Log in to Business Profile Manager
- Then, select the profile of the business you want to create a website for
- Click Website in the left-hand menu
Then, the system will provide options to input information and customize the website style to your liking. The details are as follows:
How to Create a Link for Others to Visit Your Website
After creating your website, what you need to do is share it. Google Business Profile will automatically create an initial link for this website, based on the business name. For example, “yourbusinessname.business.site”. If you want a domain name or a website name that is your own, you can click the Buy Domain button from Google directly. That’s it, you now have your own business website.
After clicking Publish on your website, it’s time to strengthen your business online. However, keep in mind that Google’s website builder has quite high limitations, lacking several components if you want to optimize it for SEO. At least, the advantage for those starting a business is using an easy-to-use and free tool without paying for hosting costs. Although it is not a perfect solution, it is better than having no website at all.
Get Consultation on Digital Marketing from Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency. Our main goal is to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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Tel: 02-038-5055
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