Many novice and experienced marketers have probably read or heard articles and analyses from experts trying to explain how to create content that meets the needs of mobile device users. Many novice marketers may wonder how important it is to invest time and effort in optimizing content formats for mobile use? For an answer to this question, try asking yourself how long you can resist checking your phone? 1 day, 2 days, or 2 hours? The answer is only half an hour, many people probably can’t stand it.
To provide an ideal experience for readers, marketers should prioritize content elements that meet the needs of mobile users. Therefore, in this article, we will summarize 7 tips for developing content that is suitable for mobile devices to increase the opportunity to expand the customer base and also increase sales.
1. Start with a Good Introduction
Of course, mobile phones have a smaller screen ratio than desktops or computer monitors, which limits communication through text so that users mostly have to scroll up or down if they want to read the content completely. With the current consumer content consumption behavior that requires more speed, in most cases, most mobile phone users spend no more than two to three paragraphs reading the content unless the content is truly interesting enough to scroll down to read additional content.
The recommendation is that when starting to write any content, you should start by writing a good Introduction or “first paragraph” by presenting the most interesting information to attract readers. In other words, try to avoid unnecessary information as much as possible and quickly get to the main point of the content.
2. Divide Content into Short Paragraphs
It was already difficult to attract readers’ attention with long paragraphs on desktops. This has become increasingly difficult on mobile phones with smaller screens. The less necessary it is for readers to scroll through additional content, the longer they can stay on the article page.
Jon Ziomek, a writer and professor at Northwestern University, recommends an approach called the “1–2-3-4-5 Approach,” which means that in 1 paragraph there should be 1 idea, 2-3 sentences long, and no more than 4-5 sentences. Ziomek noted that if the content in 1 paragraph is too long, over 6 sentences, it may make readers feel that the content is too long and complicated.
3. Understand Consumer Content Consumption Behavior
People around the world use the internet (including all devices) on average 6.54 hours per day, a continuously increasing trend every year. The more people spend time online, the more mobile phone usage increases, while daily life becomes more hectic, leading to greater changes in content consumption culture.
The following is a summary of various consumer behavior patterns from credible research:
4. Start with a Content Summary
As mentioned, due to the display limitations of mobile devices, it might be a good idea if the article starts by stating the key summary of the article so that readers can understand it immediately.
Writing a summary at the beginning of the content means that when readers come in, they will find the essence of the content at the top and don’t have to waste time scrolling down to find additional information, which meets and satisfies readers who have a quick-paced content consumption behavior.
5. Use Images and Videos to Accompany Articles
Having images or videos accompanying articles on websites or other related media will help increase the efficiency of the content so that readers can understand it more easily. Of course, in terms of communication art, it will also help viewers feel more relaxed.
There is credible research indicating that using images or videos can help readers understand the content better even if they don’t read the entire content. In addition, using images or videos also contributes to SEO. In short, inserting images will make the article have a higher chance of being indexed by Search Engines, making the article have a higher chance of being searched and found by people.
6. Keep Headings Short
Although recently Google has updated the maximum length of article headings on mobile devices to allow up to 78 characters and display 2 lines, many SEO experts still agree that headings should be as short and concise as possible and should not exceed 1 line. The shorter and more concise the heading, the easier it is for readers to understand the overall content and the more likely they are to come in and read it.
7. Preview Before Posting
One of the most important steps is to preview the article before publishing. Although it seems like a step that many people often neglect and can add complexity to the work, previewing the content to ensure that the information is displayed correctly will help prevent errors and also enhance the credibility of the article to readers.
For recommendations, try to see how the content will be displayed from the perspective of readers on mobile devices, whether it is:
- Check the proportion of paragraphs
- Add subheadings
- Is there still space to insert images?
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