6 Ways to Use Email Marketing to Increase Organic Traffic

Many people have probably heard the saying, “No matter what you say, what you tell, what you buy, or what you sell, always keep it in email.” In reality, email is a communication tool developed to replace letters. Almost every organization needs email as a basic tool for business communication. Even in 2022, some may think that email is dead due to the arrival of social media platforms. But believe me, the effectiveness of email in the past is still the same today.

One of the ways that many new marketers often overlook is doing Email Marketing or “email marketing.” In the past, if a business wanted to communicate to market or expand its customer base, the only way to do it was through traditional phone communication. But when email emerged, marketing techniques began to change. Hoping for some results from sending emails is something almost every organization wants, whether it’s to increase sales, promote new products, organize promotional events, send press releases, etc. But did you know that besides expanding the customer base and increasing sales, doing Email Marketing can also make the number of traffic on the website grow exponentially? Plus, it’s organic traffic without spending a single baht on promotion. And of course, the higher the website visits, the more it will affect the website ranking directly. Doesn’t sound too difficult to understand, right? In this article, we’ve brought you 6 ways to use Email Marketing to increase traffic to your website. Guaranteed that anyone who is doing SEO can immediately apply it.

1. Set Goals Accurately

When sending one email, there should be no more than 2 goals. Try asking yourself before sending an email, what is the purpose? For example, want the target audience to open the article, increase product sales, or just notify them.

Also, remember that one thing you should never do for Email Marketing is acquiring email lists without a trace. Such as buying or receiving offers from anyone. The reason is that those target audiences may not have authorized you to send emails to them. As a result, the destination of the email will eventually end up in the trash folder.

2. Understand User Intent

How do you know that the email you are about to send will truly appeal to the needs of the target audience? Even if you write the most attractive email subject line in the world, if the content of the email cannot provide value or benefit that responds to the needs of the target audience, it’s useless.

The types of email sending can be easily divided into 3 formats:

Once you know this, choosing the right email format to match the needs of the target audience is an important consideration in using email as a bridge between your website and your target audience.

3. Use E-Newsletters

Once you know what the target audience is looking for, it’s easy to create content that meets their needs. If brands are interested in reaching out to existing target audiences more, using E-Newsletters or newsletters is another suitable way to share news, tips, new catalogs of products or services. Importantly, don’t forget the Landing Page to support additional interest. This creates interest for the target audience to feel like interacting with the brand more, whether it’s buying products or services, or participating in other activities in the future.

4. Bring Social Media In

Many marketers probably already know how effective social media platforms are for online marketing these days. While Email Marketing is a marketing technique that has been around for half a century. Giving up either side and reducing communication to just one way would be too risky.

But did you know that if you try to combine these two approaches, it can help increase the efficiency of online marketing unexpectedly. Imagine that email is like a door inviting people to visit the website. Therefore, putting other social media channels into one part of the email will make the target audience access the business much better.

5. Know Personalized

Think about it, if there’s an email sent without addressing the recipient by name, would anyone open and read it? For a good Personalized technique, at least you need to know the recipient’s first name or nickname before sending an email. Or if possible, adding additional details such as the city where they live will show the sender’s care, making the recipient feel curious and confident to open it. There are statistics that report that emails that come with the sender’s care by studying the recipient’s personal information can increase Open Rates and Click Through rates better than emails without recipient information.

6. Test with A/B Testing First

In fact, whether it’s Email Marketing or anything related to online marketing strategies, doing A/B Testing is one of the important things to do alongside to get the best results.

The principle of A/B Testing for Email Marketing is to test sending 2 (or more) email formats to your brand followers, starting with a small group first, then observe which email format can create better Open Rates and Click Through Rates. Then, try to adopt that format and send emails to the remaining group. You can also improve SEO performance by experimenting with different keywords in the content or subject lines to see which format performs better for SEO.

Guaranteed that the 6 points above can be applied immediately. It’s time for brands and marketers to try incorporating Email Marketing techniques into their online marketing plans to increase the efficiency of traffic to your website.

Consult Digital Marketing with Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.