Since the COVID-19 pandemic began, consumer behavior has changed, shifting from in-store purchases to online shopping. Many online marketing experts predict that by 2040, approximately 95% of businesses will adapt to selling through e-commerce websites.
If you want your business to survive in this Post-Covid era, the only way is to constantly learn new technologies or trends. This article will tell you about 5 E-Commerce trends that will definitely be popular in 2022 so that you can prepare for future marketing trends.
Dive into 5 E-Commerce Trends in 2022
If your sales aren’t meeting expectations, it’s probably not surprising. Due to the ongoing pandemic situation and the impact of the economic recession, which continues without weekends to rest, let’s look at some interesting e-commerce marketing strategies for 2022.
1. The “Buy Now, Pay Later” Trend Continues to Be Popular
According to the Adobe Digital Economy Index in 2021, the option to purchase products with a Buy Now Pay Later (BNPL) service increased by 166% compared to the previous year. This is evident from the skyrocketing stock prices of companies providing “Buy Now, Pay Later” services such as Klarna, Afterpay, and Square. If you still don’t know what this service is, simply put, it’s like buying with a credit card without a credit card. You just enter basic personal information, then choose where to deduct money and set payment installments. The payment period depends on the purchase amount and the policy of each platform. This BNPL service is a great way to give consumers more options, so it’s no surprise that e-commerce websites worldwide are increasingly offering BNPL services.
2. Improve E-Commerce Website Efficiency with CRO
Doing CRO or Conversion Rate Optimization is developing a website to create a good experience for users or attract users to stay on the webpage for as long as possible. With increasing consumer expectations for a good website experience, brands transitioning to e-commerce should allocate some budget to CRO for their website.
3. Serverless Website Structure
Those with experience in website development have probably heard the term Serverless since it was first conceived as a concept. Now it can be used in reality. Simply put, creating an E-Commerce website using a Serverless structure will have the advantage of not having to worry about the server, which helps reduce complexity in adjusting various things. It’s like drawing a picture without having to produce paper, brushes, or paint yourself. Everything is available, and you only need to draw and pay for the cost of the paper, brushes, and paint.
Furthermore, the Serverless technology also helps in reducing working time (in case of product adjustments on the webpage), has high stability and security. It may seem like a premature or futuristic thing, but if you are building an E-Commerce website in 2022 and don’t know about Serverless, you might get left behind by your competitors.
4. Headless Content Management System (CMS)
With current technology, it has become difficult to communicate between brands and customers through many channels. This is why brands or marketers need to look for new solutions to solve this problem. Using a Headless CMS breaks the limitations for web developers because they don’t have to worry about the problems of traditional CMS that Front-end and Back-end are created specifically for one platform.
5. Conversation Commerce with Chatbots
In the digital world, especially e-commerce websites, customer service is driven by virtual assistants or chatbots. Advances in technology have made chatbots now have higher work efficiency, whether it’s setting chatbots to help answer general questions, recommend products, or announce important messages.
Get Consultation for Digital Marketing at Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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