Skip to content
  • Contact Us: 02 038 5055
Relevant Audience Logo
  • Industries
    • Hotel Marketing
    • Tourism Marketing
    • Ecommerce Marketing
    • Education Marketing
    • Hospitals and Clinics
    • Real Estate Marketing
    • Digital marketing for Lawyers and Law firms
  • Services
    • RELEVANT ADVERTISING
    • GOOGLE ADS SERVICE
    • GOOGLE SHOPPING
    • REMARKETING
    • SHOPEE ADS SERVICE
    • MICROSOFT ADS SERVICE
    • MEDIA
    • RELEVANT PROGRAMMATIC
    • DISPLAY ADVERTISING
    • RELEVANT THAI VIDEO ADS
    • CONTENT MARKETING
    • GRAPHIC DESIGN SERVICE
    • LEAD GENERATION
    • SEO
    • LOCAL SEO SERVICES
    • SEO AUDIT
    • E-COMMERCE SEO
    • LINK BUILDING
    • MAGENTO SEO
    • WOOCOMMERCE SEO
    • SHOPIFY SEO
    • PRESTASHOP SEO
    • LINE
    • LINE OFFICIAL ACCOUNT
    • LINE ADS
    • LINE CRM
    • SOCIAL MEDIA
    • SOCIAL MEDIA MARKETING
    • FACEBOOK ADS
    • INSTAGRAM ADS
    • YOUTUBE ADS
    • TIKTOK ADS SERVICE
    • INFLUENCER MARKETING
    • PROTECTION
    • CLICK FRAUD PROTECTION
    • EMAIL
    • EMAIL MARKETING
    • PR
    • PRESS RELEASE DISTRIBUTION
    • Market Place
    • Marketplace Management Service
    • Startup Marketing
    • Digital Marketing for Startups
    • WEB DESIGN
    • Web Design
    • WordPress Hosting
    • Premium Hosting
    • LinkedIn Service
    • LinkedIn Branding Service
    Relevant Advertising
    • GOOGLE ADS SERVICE
    • GOOGLE SHOPPING
    • REMARKETING
    • SHOPEE ADS SERVICE
    • MICROSOFT ADS SERVICE
    Media
    • RELEVANT PROGRAMMATIC
    • DISPLAY ADVERTISING
    • RELEVANT THAI VIDEO ADS
    • CONTENT MARKETING
    • GRAPHIC DESIGN SERVICE
    • LEAD GENERATION
    SEO
    • LOCAL SEO SERVICES
    • SEO AUDIT
    • E-COMMERCE SEO
    • LINK BUILDING
    • MAGENTO SEO
    • WOOCOMMERCE SEO
    • SHOPIFY SEO
    • PRESTASHOP SEO
    LINE
    • LINE OFFICIAL ACCOUNT
    • LINE ADS
    • LINE CRM
    Social Media
    • SOCIAL MEDIA MARKETING
    • FACEBOOK ADS
    • INSTAGRAM ADS
    • YOUTUBE ADS
    • TIKTOK ADS SERVICE
    • INFLUENCER MARKETING
    Protection
    • CLICK FRAUD PROTECTION
    Email
    • EMAIL MARKETING
    PR
    • PRESS RELEASE DISTRIBUTION
    Market Place
    • Marketplace Management Service
    Startup Marketing
    • Digital Marketing for Startups
    Web Design
    • Web Design
    WordPress Hosting
    • Premium Hosting
    LinkedIn Branding Service
    • LinkedIn Branding Service
  • Digital Transformation
  • Our Work
    • Car Insurance
    • Hospitality Marketing
    • Sports Equipment Retailer
    • Food Delivery Platforms
    • Industrial Service Providers
    • Retail Business
    • Arbitration Institute
    • Beauty Salon
Get Proposal
  • ENG
    • ไทย
  • ENG
    • ไทย

Google expands automotive search

  • relevantadmin
  • July 19, 2022
  • 1:47 pm
Copy of [NEW] Blog Size [1200x628px] (19)

Google expands the search capabilities of its automotive and car search features

Recently, Google has been boosting its search tools for finding cars on Google search. The latest addition to functionality is displaying more comparison views and features in Google search. The enhanced knowledge panel compares a range of vehicle specifications in the search results list, including review comparisons. Moreover, it is possible to filter by different vehicle brands, model types, and years. Knowledge panels generate rich results within Google search. They have the flexibility to show information about a diverse range of items. The knowledge panel displays on the right side of desktop search results with relevant details on the particular items the user is searching for, giving users a quick preview of data about the topic or item.

Google launches new Google Ad format for cars

Last month, Google added vehicle ads to search to show users cars for sale locally. When a user searches on Google for cars for sale, results appear with options to either buy or have a vehicle delivered.

Auto advertisers can use the new format to create targeted ads for local buyers who use smartphones to search for either new or used cars.

The new ad format is currently available in the US, intending to support car sellers in reaching potential new buyers more directly and straightforwardly through the search results. Google aims to expand the new ad format to other countries in the future.

The COVID-19 pandemic transformed car purchasing behavior with an increased amount of home orders as online shopping became popular for a range of items that were previously not part of online consuming patterns, which means that many retailers have had to pivot to go online. The automotive industry has had a wild ride recently. New and used car sales initially declined during the pandemic as demand dropped; however, demand far outstripped supply, and manufacturers are racing against the clock to produce more vehicles despite a global chip shortage.

With the new function, users looking for a car on search will see a photo of the cars available, along with their location, brand, price, and mileage of vehicles that are either locally available or can be delivered. Advertisers can use the new ad format to generate information about potential leads. 

Once a prospective buyer clicks a car on the search results, the ad takes the user to the vehicle description page which is located on the advertiser’s website; here, the user can be taken to a lead generation page where contact details can be collected. To track the ad campaign, it is possible to add track conversions such as lead forms completed or visits to a particular page.

At this time, the new vehicle ad format is only available to car dealerships rather than private sellers or auto brokers. Moreover, recreational, commercial, or farm vehicles are not allowed to be advertised through the new ad, along with other such vehicles, e.g., buses, trains, boats, and airplanes. 

Advertisers are required to set up an inventory data feed and connect this through the Google Merchant Center. Early results from the beta launch are promising, as advertisers observed vehicle ads’ conversion rates increased by 25%.

Google has yet to announce which countries the vehicle ads will be available next; however, it is understood that Canada or Australia may be among the countries where the new ads are due to launch.

Conclusion

With an increased user base of people using Google search to research vehicles options, Google is taking some significant steps to get ahead of the trend, with the new vehicle ads on search and expanding the automative search to offer a more extensive and relevant connection within the search results.

If you have any questions related to Google or SEO, please feel free to contact our expert team at info@relevantaudience.com for more information

Related Articles

Digital Marketing

How to manage your Google Business profile in Google search

Learn how to edit and manage your Google Business profile here effectively It is essential for all businesses to claim their Google Business Profile in

Read More »
August 8, 2022
Digital Marketing

How to use influencers in the right way for SEO

Ways to effectively leverage influencers to boost your SEO If your brand is looking to make a quick win for your business and drive your

Read More »
August 8, 2022
Digital Marketing

How privacy changes impact B2B marketing

A look at today’s challenges and how to succeed Privacy has become a hot topic in recent years. For example, Google announced that it would

Read More »
August 5, 2022
Digital Marketing

Google Analytics 4: the good, the bad, and reasons to try it

The latest analytics update: Google Analytics 4 There are valid reasons why negative attention has been directed towards Google Analytics 4. It’s a new product,

Read More »
August 5, 2022
Digital Marketing

Google makes changes to Google Performance Max campaigns

Performance Max campaigns will now have new insights, recommendations, and in-store goals A total of seven new updates are on the horizon for Performance Max

Read More »
August 4, 2022
Digital Marketing

Improvements to Google shopping ads

Google shopping ads make enhancements to the user experience Google recently announced a notable visual change to its apparel search results, creating a unique combination

Read More »
August 4, 2022
PrevPreviousHow to Conduct Audience Analysis for Your Brand
NextChanges to Google Ads reporting dashboardNext
Relevant Audience Logo

Relevant Audience Co., Ltd.​

66 Tower, 18 Floor, office 1802
2556 Sukhumvit Road, Bang Na Tai, Bang Na, , Bang Na Tai, Bangkok, 10260

Map Marker
Fb New Line New Call New Yt New

We Are Specialist In:

About Us

SEO Bangkok

Hotel Marketing

E-commerce Marketing

Digital Marketing for Real Estate

SEO Company Bangkok

Bangkok Lawyers

Best Lawyers in United States

Digital Marketing Agency Bangkok

Blogs

Jobs

Business Hours

Clock
We are available:
Monday – Friday 9 am to 6 pm

Proud Member of

Australian Chamber of Commerce
Spanish Thai logo
© Copyright – Relevant Audience
Digital Performance Marketing Agency in Bangkok
Phone-alt Line Whatsapp