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eCommerce Marketing

Articles

DHL says 67% of shoppers abandon carts over delivery, merchants think 52%
eCommerce Marketing

DHL says 67% of shoppers abandon carts over delivery, merchants think 52%

DHL eCommerce's fifth annual trends report, covering 29,000 shoppers and 5,800 businesses, found merchants underestimate nine separate causes of cart abandonment. It…

Aug 4, 20263 min read
Amazon Ads hit $19.8bn in Q2 2026, and every other number is Amazon's own
eCommerce Marketing

Amazon Ads hit $19.8bn in Q2 2026, and every other number is Amazon's own

Amazon reported $19.8 billion in Q2 2026 ad revenue, up 26% year over year, alongside performance claims for Sponsored Prompts and Ads…

Aug 3, 20263 min read
AI Mode surfaced 95% fewer product listings, vendor study says
eCommerce Marketing

AI Mode surfaced 95% fewer product listings, vendor study says

Productrise compared standard Google search with AI Mode across more than 100,000 identical shopping queries in July 2026 and found roughly 95%…

Jul 29, 20263 min read
The 1 Insight data: 1 in 10 Thai World Cup jersey buyers were first-time sports shoppers
eCommerce Marketing

The 1 Insight data: 1 in 10 Thai World Cup jersey buyers were first-time sports shoppers

A spending analysis from The 1 Insight found about 1 in 10 Thai national-team jersey buyers were buying in the sports category…

Jul 28, 20263 min read
Product feed use in Demand Gen hits 35%, pushing it into Performance Max's auction territory
eCommerce Marketing

Product feed use in Demand Gen hits 35%, pushing it into Performance Max's auction territory

Smarter Ecommerce reports feed use in Demand Gen rising from 16% in 2024 to 35% in 2026 among European retailers, and argues…

Jul 28, 20263 min read
Shopee Ads in 2026: How to Fix Stalled Sales and Advertise Profitably
eCommerce Marketing

Shopee Ads in 2026: How to Fix Stalled Sales and Advertise Profitably

A practical 2026 guide to Shopee Ads: understand the algorithm, structure your campaigns, think about budget in ROAS terms, and steer clear…

Jul 23, 20263 min read
Lazada Ads: What It Is, Types, Benefits, and How to Start
eCommerce Marketing

Lazada Ads: What It Is, Types, Benefits, and How to Start

A friendly guide to Lazada Ads: what it is, the types available, its benefits, and how to buy and run campaigns that…

Jul 23, 20263 min read
Online Store Sales: Fixing Cart Abandonment and Lifting Conversions
eCommerce Marketing

Online Store Sales: Fixing Cart Abandonment and Lifting Conversions

Why shoppers abandon carts and how to turn them into buyers.

Jul 22, 20263 min read
Local Inventory Ads Switch On by Default in Shopping Campaigns, With an August 31 Deadline
eCommerce Marketing

Local Inventory Ads Switch On by Default in Shopping Campaigns, With an August 31 Deadline

Google has emailed Google Ads advertisers to say local inventory ads will be turned on by default in Shopping campaigns. The Local…

Jul 17, 20263 min read