Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
influencerKOL vs Influencer: Which One Should Your Brand Hire?
KOL and Influencer are not the same thing, and picking the wrong one wastes budget.
Digital MarketingBranding Strategy: What It Is and Why It Matters
What a branding strategy is, why it matters, and the mistakes big brands teach us to avoid.
Digital MarketingBrand Logo Design: Trends, Minimalism, and Rebranding
What makes a brand logo work, from 2026 trends to when to rebrand.
Digital MarketingCI Branding: What It Is and What It Includes
A clear guide to CI branding, its components, and how corporate identity differs from brand identity and branding.
Content MarketingContent Creator vs Creative: What Is the Difference?
A clear look at how creative work and content work differ, so you hire the right role.
LinkedIn AdsLinkedIn Personal Branding: A Practical Guide
A clear walkthrough of building a credible personal brand on LinkedIn and turning it into opportunities.
Content MarketingAI Content Marketing: How to Use AI and Keep the Human Touch
A practical guide to using AI for content marketing without losing the human touch.
SEOHow to Choose a GEO Company So Your Brand Gets AI Answers
A guide to choosing a GEO agency and GEO/AI Search services, with an in-depth look at AI SEO packages that take you…
SEOUnconfirmed Google ranking volatility hit July 18-19, 2026
Fourteen independent trackers flagged heavy Google Search volatility on July 18-19, 2026, but Google has confirmed no update. Here is what it…
SEOAI answers about your business locations are often wrong. Check before customers do
A vendor-run test cited by Search Engine Journal found AI tools returned at least one false fact about 64% of UK high…
SEOUS court dismisses Google's DMCA lawsuit against SerpApi
A US federal court has dismissed Google's DMCA lawsuit against SerpApi, ruling that blocking scrapers from public search results with no copyrighted…
Google AdsGoogle Ads adds bulk linking for GA4 accounts
Google Ads has added a bulk linking option that connects multiple accounts to a single GA4 property in one step, replacing the…
AIGoogle puts Gemini 3.5 Flash-Lite into Search: why AI citations now matter more
Google announced three new Gemini models on July 21, 2026, and is rolling the fast, cheap 3.5 Flash-Lite into Search. Faster, cheaper…
Social Media MarketingTinder unveils first major rebrand since 2017, dropping its lowercase logo
Tinder's first brand overhaul in almost a decade brings an all-caps logo, a refined flame, a new serif typeface, and a swipe-driven…
Google AdsGoogle expands Brand Lift Studies with a more sensitive enhanced option
Google added an Enhanced Brand Lift Study that measures awareness gains as small as 1.2%, at roughly three times the budget of…
SEOGoogle's Mueller warns 'are you a bot' screens can get pages dropped from Search
On a Search Off the Record episode, Google's John Mueller explained how bot-verification screens shown to Googlebot can be indexed, trigger canonical…
analyticsGoogle Tag Manager adds guided setup for Google Ads purchase tracking
Google Tag Manager's new beta Guided Setup builds the tags, triggers, and variables for Google Ads purchase conversion tracking automatically, aiming to…
AIGoogle renames NotebookLM to Gemini Notebook, changing its crawler user-agent
Google rebranded NotebookLM to Gemini Notebook and changed the crawler's user-agent to Google-GeminiNotebook. Any block rule targeting the old name silently stops…
Content MarketingEU finalizes AI content labeling Code of Practice, enforcement from August 2
The European Commission has finalized its AI content transparency rules under Article 50 of the AI Act. Enforcement starts August 2, 2026,…
Google AdsGoogle drops the $50,000 spend requirement for Lead Form assets
Google removed the $50,000 lifetime ad-spend threshold for Lead Form assets, replacing it with advertiser-reputation verification and a $1,000 minimum, opening in-SERP…
AIGoogle adds a Search Console toggle to opt sites out of AI Overviews and AI Mode
Google published Search Console documentation for a domain-level control that excludes a site from AI Overviews, AI Mode, and generative AI in…
Digital MarketingProgrammatic display advertising: what it is and how it differs from GDN
A clear look at programmatic display advertising, how it differs from Google Display Network, and the platforms marketers use to buy inventory.
Microsoft AdsMicrosoft Advertising: What It Is and How It Works
Microsoft Advertising is the pay-per-click platform behind Bing and its partner search engines. Here is how it works and how it compares…
Social Media MarketingSocial Media Ads: What They Are, Types, and Strategy
A clear guide to social media ads: definition, importance, effectiveness, pros and cons, main types, and how to build a strategy that…