Actionable social media marketing tactics that will deliver results
Social media is now a core part of marketing for brands, even though it was viewed as an emerging area in the past. The world of social media has undoubtedly grown from those days, and there are a wealth of social media tactics to support your brand’s marketing expansion. This article will share some of the tips and tactics that your company can use across the different social media platforms to reinforce your company’s growth.
Start with a plan
This is not so much a tactic as something that you absolutely need to do—starting with a plan can your marketing team a lot of work, time, and expenses later down the line. A social media plan will guide your marketing strategy to map out what social media success looks like for your brand.
A plan should certainly include:
- Best practices
- Best social media platforms for your brand
- Marketing strategies
- Well-developed content calendar
This is marketing 101, and the plan should also outline what is necessary to take advantage of the full potential of each social media platform. You should also evaluate the competition from both a marketing and sales perspective and create a social media strategy to deliver the desired results.
It is also vital to target relevant audiences and monitor the results in terms of return on investment (ROI). An effective social media plan will give your marketing team more time to focus on other business areas to support the growth of your brand.
Enhance your storytelling
Storytelling is a core part of social media marketing in order to create content that resonates with your target audience. Marketers can leverage the power of emotion in their storytelling content. With support from social media storytelling tools and the right team, you can build solid and long-lasting relationships with your audiences.
Posting multiple promotional links does not make for an effective social media strategy. People do not appreciate spam or brands that they cannot emphasize with.
This is why storytelling content is in trend and because it works. With story-based posts, not every social media post needs to have a CTA or accompanying link, as they are created to generate discussion rather than drive clicks.
Focus on the photo
Images are powerful assets in social media marketing and can provide just as much, if not more, value than the copy itself. “A picture paints a thousand words” is a well-known phrase that is certainly true for social media. Using images strategically can convey a particular message or set the tone with your audience; the image should be relatable to your audience and contextually relevant to your content. According to Nielsen research, on average, we have about two seconds to grab people’s attention scrolling on social media, so it is imperative to select the right images.
Add relevant tagging and mentions
Tagging the right people, at the right time, with the right message has become a core engagement tactic on every social network as it will generate more exposure for your social media posts.
Similarly, posts with hashtags will receive more engagement. Tagged posts work because they draw the attention of the influencers who matter in terms of your target audience, therefore, tactical tagging is a quick win and should be used strategically in social media posts.
Repurpose your best-performing content
If it worked before, it has a good chance of working again. To remain competitive on social media, brands today need to create a lot of content for their social media calendars.
Depending on the type of business, this may mean multiple posts across multiple social media platforms every day.
This can drain resources, and it can be challenging to run efficiently. One of the ways to support your team in this process is to identify methods to repurpose your best content to squeeze the most value out of your posts to support your social media strategy.
Here are some social media tactics to help stretch your content:
- Transform quotes and stats from existing blog posts into infographics or shareable graphics. If you do not have an in-house designer, you could consider using a tool like Canva or look at hiring a freelance graphic designer to support your team with more complex design requirements.
- Leverage the data from a case study or in-depth article to ask questions and drive discussion. This tactic can be particularly effective on LinkedIn, Facebook, or Twitter.
- Extract tips from a listicle (“10 Ideas to Improve X…”) and create a series of individual social media posts, which can be scheduled for efficiency.
Social media is competitive and evolves quickly. In order to survive and thrive, brands need to consistently seek out the latest and greatest when it comes to social media marketing.
If you have any questions about social media marketing, please feel free to contact our expert team at firstname.lastname@example.org for more information.