Skip to content
  • Contact Us: 02 038 5055
Relevant Audience Logo
  • Industries
    • Hotel Marketing
    • Tourism Marketing
    • Ecommerce Marketing
    • Education Marketing
    • Hospitals and Clinics
    • Real Estate Marketing
    • Digital marketing for Lawyers and Law firms
  • Services
    • RELEVANT ADVERTISING
    • GOOGLE ADS SERVICE
    • GOOGLE SHOPPING
    • REMARKETING
    • SHOPEE ADS SERVICE
    • MICROSOFT ADS SERVICE
    • MEDIA
    • RELEVANT PROGRAMMATIC
    • DISPLAY ADVERTISING
    • RELEVANT THAI VIDEO ADS
    • CONTENT MARKETING
    • GRAPHIC DESIGN SERVICE
    • LEAD GENERATION
    • SEO
    • LOCAL SEO SERVICES
    • SEO AUDIT
    • E-COMMERCE SEO
    • LINK BUILDING
    • MAGENTO SEO
    • WOOCOMMERCE SEO
    • SHOPIFY SEO
    • PRESTASHOP SEO
    • LINE
    • LINE OFFICIAL ACCOUNT
    • LINE ADS
    • LINE CRM
    • SOCIAL MEDIA
    • SOCIAL MEDIA MARKETING
    • FACEBOOK ADS
    • INSTAGRAM ADS
    • YOUTUBE ADS
    • TIKTOK ADS SERVICE
    • INFLUENCER MARKETING
    • PROTECTION
    • CLICK FRAUD PROTECTION
    • EMAIL
    • EMAIL MARKETING
    • PR
    • PRESS RELEASE DISTRIBUTION
    • Market Place
    • Marketplace Management Service
    • Startup Marketing
    • Digital Marketing for Startups
    • WEB DESIGN
    • Web Design
    • WordPress Hosting
    • Premium Hosting
    • LinkedIn Service
    • LinkedIn Branding Service
    Relevant Advertising
    • GOOGLE ADS SERVICE
    • GOOGLE SHOPPING
    • REMARKETING
    • SHOPEE ADS SERVICE
    • MICROSOFT ADS SERVICE
    Media
    • RELEVANT PROGRAMMATIC
    • DISPLAY ADVERTISING
    • RELEVANT THAI VIDEO ADS
    • CONTENT MARKETING
    • GRAPHIC DESIGN SERVICE
    • LEAD GENERATION
    SEO
    • LOCAL SEO SERVICES
    • SEO AUDIT
    • E-COMMERCE SEO
    • LINK BUILDING
    • MAGENTO SEO
    • WOOCOMMERCE SEO
    • SHOPIFY SEO
    • PRESTASHOP SEO
    LINE
    • LINE OFFICIAL ACCOUNT
    • LINE ADS
    • LINE CRM
    Social Media
    • SOCIAL MEDIA MARKETING
    • FACEBOOK ADS
    • INSTAGRAM ADS
    • YOUTUBE ADS
    • TIKTOK ADS SERVICE
    • INFLUENCER MARKETING
    Protection
    • CLICK FRAUD PROTECTION
    Email
    • EMAIL MARKETING
    PR
    • PRESS RELEASE DISTRIBUTION
    Market Place
    • Marketplace Management Service
    Startup Marketing
    • Digital Marketing for Startups
    Web Design
    • Web Design
    WordPress Hosting
    • Premium Hosting
    LinkedIn Branding Service
    • LinkedIn Branding Service
  • Digital Transformation
  • Our Work
    • Car Insurance
    • Hospitality Marketing
    • Sports Equipment Retailer
    • Food Delivery Platforms
    • Industrial Service Providers
    • Retail Business
    • Arbitration Institute
    • Beauty Salon
Get Proposal
  • ENG
    • ไทย
  • ENG
    • ไทย

Facebook brand Awareness Ad Campaigns: What You Need to Know

  • relevantadmin
  • July 18, 2022
  • 5:59 pm
Copy of [NEW] Blog Size [1200x628px] (34)

How to create a successful Facebook brand awareness campaign

Advertising on Facebook can be an effective channel to support your company’s growth. Still, it is also essential to consider the various campaign objectives available to align with your business goals. Many ad campaigns are set up or optimized with the goal of generating sales and leads in the short term, whereas brand awareness campaigns focus on building the public perception of a given brand.

Under the right conditions, Facebook is an effective tool to deliver short-term advertising results, such as sales and leads, but brand awareness can be an important goal as it focuses on the long term.

What is a brand awareness campaign?

Brand awareness is a notion in marketing that measures a person’s overall awareness of a specific brand.

Facebook brand awareness campaigns are based on the principle of how much time the target audience is spending looking at the ads in the campaign. Facebook can assess which people are most likely to recall seeing your ad campaign by analyzing these metrics. This data gathered from Facebook brand awareness ads and learning about your target audience can support your brand in optimizing future Facebook ads.

Businesses can choose to use Facebook ads for brand awareness to maintain engagement with the target audience.

Brand awareness campaigns are typically where impression numbers are high, but measurable attribution is often low. In a world where tangible results are expected quickly, this can make performance marketers feel uncomfortable as it is sometimes tricky to justify the ad spend and other resources.

Even though brand awareness ads do not necessarily sell, they are designed to lead people into your Facebook marketing funnel, and despite top-of-funnel campaigns not always increasing leads or driving sales directly, they can still play an integral role in any measured digital marketing strategy.

How to know if a brand awareness campaign is successful

Brand awareness can be challenging to measure; however, there are ways to assess the impact of a particular ad campaign. To support this process, Facebook automatically generates polls with questions about your brand and if they have seen your ads; however, this comes into effect only if your audience size is large enough. Polls are then shared with your target audience to monitor the ad recall lift rate. The lift rate is calculated using this data by dividing the total positive responses made in the polls by the total number of people who saw your Facebook ad. The results can be seen in the reporting section of your ad account. To identify the cost per lift in terms of the brand, Facebook estimates the number of people who in real life would remember seeing your ad if asked. This metric, therefore, gives a reasonably accurate impression of the brand awareness of your ads.

Brand awareness ads are not related to spikes in traffic, increases in conversions, or revenue jumps. Therefore, accounting for the success factors of brand awareness is very challenging. Even so, tracking lift as a metric is important. A good way to look at lift is that it is an individual’s relationship with your brand. When looking at it in this way, having the ability to calculate even some of a campaign’s ad recall lift rate can, in some cases, present more meaningful data than comparable increases in clicks, CTR, or other types of performance marketing metrics. If people remember your ad in a positive light, this directly benefits your business.

Brand awareness marketing campaigns are important to all companies. If they did not exist, there arguably would not be a compelling reason to do Bottom of Funnel Marketing. Brand awareness ads lay the foundation of who your brand is and what audiences will connect with your brand’s story at the core. As this is often the channel or means that brands use to introduce themselves to new target audiences, extra care should be taken when preparing for a brand awareness campaign to capture their attention with an unforgettable story and authentic message. This is your brand’s chance to showcase who you truly are.

Conclusion

Brand awareness campaigns play an important role in familiarizing and explaining your brand to your target audience.

In summary, here are some points to remember:

Select reach as the campaign objective if you are looking for cost-effective impressions and the option to control frequency (number of times the audience sees the ad).

If you aim to serve the ad to audiences Facebook thinks are most likely to remember it, select brand awareness as the objective.

If you are looking to maximize the volume and quality of your video engagement, it would be best to choose video views as the objective.

If you have any questions about Facebook Ads or designing marketing campaigns, please feel free to contact our expert team at info@relevantaudience.com for more information.

Related Articles

Digital Marketing

How to manage your Google Business profile in Google search

Learn how to edit and manage your Google Business profile here effectively It is essential for all businesses to claim their Google Business Profile in

Read More »
August 8, 2022
Digital Marketing

How to use influencers in the right way for SEO

Ways to effectively leverage influencers to boost your SEO If your brand is looking to make a quick win for your business and drive your

Read More »
August 8, 2022
Digital Marketing

How privacy changes impact B2B marketing

A look at today’s challenges and how to succeed Privacy has become a hot topic in recent years. For example, Google announced that it would

Read More »
August 5, 2022
Digital Marketing

Google Analytics 4: the good, the bad, and reasons to try it

The latest analytics update: Google Analytics 4 There are valid reasons why negative attention has been directed towards Google Analytics 4. It’s a new product,

Read More »
August 5, 2022
Digital Marketing

Google makes changes to Google Performance Max campaigns

Performance Max campaigns will now have new insights, recommendations, and in-store goals A total of seven new updates are on the horizon for Performance Max

Read More »
August 4, 2022
Digital Marketing

Improvements to Google shopping ads

Google shopping ads make enhancements to the user experience Google recently announced a notable visual change to its apparel search results, creating a unique combination

Read More »
August 4, 2022
PrevPreviousGoogle Expands Customer Match Lists to Automation
NextWhat is Google’s latest feature: multisearchNext
Relevant Audience Logo

Relevant Audience Co., Ltd.​

66 Tower, 18 Floor, office 1802
2556 Sukhumvit Road, Bang Na Tai, Bang Na, , Bang Na Tai, Bangkok, 10260

Map Marker
Fb New Line New Call New Yt New

We Are Specialist In:

About Us

SEO Bangkok

Hotel Marketing

E-commerce Marketing

Digital Marketing for Real Estate

SEO Company Bangkok

Bangkok Lawyers

Best Lawyers in United States

Digital Marketing Agency Bangkok

Blogs

Jobs

Business Hours

Clock
We are available:
Monday – Friday 9 am to 6 pm

Proud Member of

Australian Chamber of Commerce
Spanish Thai logo
© Copyright – Relevant Audience
Digital Performance Marketing Agency in Bangkok
Phone-alt Line Whatsapp