Because the way people use the internet today keeps shifting along with the wider social context, the digital marketing channels available for PPC (Pay Per Click) campaigns now give marketers a wide range of options to choose from. Put simply, some customer segments may love consuming video content with all their heart, while others may prefer reading content such as blog posts, and so on.
So if you are a marketer or a brand with a campaign in hand and you are looking for the various online channels that will help your campaign generate the highest possible ROI (Return on Investment), take a look at the following 4 fundamental channels along with the small tips we have brought along. We guarantee they will help marketers get the most out of each channel. If you are ready, let's dive in.
In this article, we will focus on the following 4 fundamental channels:
1.Search Ads
This first channel can be regarded as the go-to option for brands that want a large volume of Traffic within a limited time frame, by taking advantage of how the Search Engine system works (Google is the most popular). It pulls web pages to the top ranks of search results through the use of relevant keywords, simply by spending "money," which is the key variable, because Google charges based on the number of clicks from people who visit your web page. The following are tips for buying Search Ads.
Have a target audience in mind
Of course, when most consumers search, they already have a desire in mind for what kind of product or service they want. For this reason, the most effective advertising on a Search Engine is when you understand the consumer's Search Intent, for example, some people may want to buy something, some may want to read reviews, and so on.
Therefore, if you want your website to achieve a CPC (Cost Per Click), Cost Per Accquisition (CPA), and ROAS (Return on Ad Spend) that are worthwhile relative to your cost and as effective as possible, do not forget to understand this Search Intent: what is it that your target audience wants to find? Then create content that answers their needs as fully as possible. After that, simply wait and watch the results that follow.
Choose the right keywords
As mentioned, doing PPC through the Search Ads channel aims to push our website to the first pages of the SERPs (Search Engine Result Page), such as Google, with an emphasis on increasing the amount of Traffic by relying on various keywords. So one of the top priorities that new marketers must pay attention to is keywords. Nowadays there are various tools designed to help find suitable keywords, such as KW Finder, SERPwatcher, and so on. (You can read our recommendations on Keyword Mapping in this article.)
2.Display Ads
Display Ads are a form of advertising in the shape of images, animations, or short videos on various online platforms, whether Google, Facebook, or YouTube. We believe many people regularly see them while using these platforms. The following are some tips that will help new marketers get the most out of advertising with Display Ads.
Check the Position
Many new marketers tend to think that advertising in any position is all the same, and that it is better to spend time on other parts of the work. We have to say that anyone with this kind of thinking should stop that thought and listen first, because a survey by Meditative found that Leaderboard ads positioned at the top of a website are the part that gets seen the most and the fastest. However, brands should still do A/B Testing to find the solution that best fits their target audience.
3.Video Ads
The trend of consuming video content is continuously gaining popularity, which has made advertising through video content one of the important milestones for marketers today.
The following are tips we have brought along for creating video advertising campaigns.
The first 5 seconds
Many people are probably already familiar with the "5-second rule" for making Video Ads, but for anyone who is not, we should explain that this concept is about making the first 5 seconds interesting or appealing in any way possible before people press the Skip button. Put simply, the usual easy format you can follow right away is as follows:
Set Frequency Capping
One of the basic techniques for running Retargeting campaigns, especially Video Ads, that every new marketer should know is: do not make viewers hate you by firing campaigns that haunt them all the time. Of course, doing Frequency Capping helps set a ceiling on how often Ads are shown, so they are not displayed to a single person too many times.
4.Social Ads
We have to admit that today, social media platforms are one of the important tools for marketers in attracting Traffic and Sales. In addition, they can also help with long-term Engagement, shares, and comments. The social media platforms that are popular today are as follows:
- Facebook Ads
- Instagram Ads
- TikTok ADs
- Line Ads
- Twitter Ads
- LinkedIn Ads, and so on
For tips on creating advertising campaigns on social media platforms, you can read morehere
Of course, each channel for running PPC advertising campaigns has its own different advantages and disadvantages. To make sure that your brand gets the greatest and most worthwhile benefit, do not forget to study how these channels align with your brand's target audience. Or what direction do they take? That way, your campaigns can be as effective as possible.
Consult on Digital Marketing with Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of providing digital marketing services that help businesses reach the target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing, and we are also part of the Google Partners program.
For more information
Tel.: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
