Fundamentals

Search Intent

Search intent is the underlying goal behind a query, generally informational, navigational, commercial, or transactional.

Matching intent matters more than matching keywords: someone searching "best project tool for agencies" wants a comparison, not a sales page, and ranking requires giving them the format they expect. Misreading intent is the single most common reason good content fails to rank. Always check what already ranks for a term before deciding what to publish.