Google Ads 2022: How to Open and Use an Account for Beginner Marketers

In 2022, it’s hard to find someone who doesn’t know Google Ads, which is one of the most popular online marketing tools today. It’s a channel for buying online advertising space on various networks on Google, with the purpose of attracting as many people as possible to your website. Users can control the results more precisely than pure SEO. This depends on the budget used.

Therefore, in this article, we will guide beginner marketers through the process of opening and activating a Google Ads account to prepare for your online marketing.

Getting Started: Preparing Before Using Google Ads

There are 3 things you need to prepare to use Google Ads effectively:

1. Don’t Forget to Check Your Landing Page

Of course, the ultimate goal of a landing page is to maximize conversions, whether it’s clicking on various CTAs (Call to Action), subscribing to newsletters, or registering on the website. If your website doesn’t have a landing page that attracts enough viewers, doing Google Ads may not be worth it. For those who don’t have ideas for creating a landing page for their website, read this article.

2. Prepare Yourself Mentally for the Long Term

Although Google Ads can produce good results faster than SEO, one thing that all beginner marketers should keep in mind is that PPC is not a short-distance race but a marathon.

All forms of online marketing require time to set up campaign details. Even paid ads require a minimum of 4-6 weeks before trends begin to emerge. So, all beginner marketers should prepare for this.

3. Define the Desired Conversions

After improving the landing page, another important thing to prepare before starting Google Ads is to identify the desired conversions. For example, if your website is an e-commerce site, you might want people to click to buy immediately or subscribe.

How to Set Up a Google Ads Account for Beginners

If you’ve prepared all three points, it’s time to start setting up an account to start using Google Ads. Here are 3 simple steps to follow:

1. Create a Google Account

To start using Google Ads, you need a Google account first. Go to accounts.google.com, then click Create Account > To manage my Business.

Then, fill in the details to register for a Google Account.

2. Access Google Ads

After completing the registration of the Google Account, go to the Google Ads website. Then, click the word “Get Started” and choose “Create a Campaign” or “New Google Ads Account” (if you don’t have an account).

3. Time to “Set Up a Campaign”

Here’s a brief overview of how to create a campaign on Google Ads:

That’s all it takes to open a Google Ads account. Anyone who wants to modify the details can access them through the “Settings” menu.

This article will introduce the method of registering and using a Google Ads account for beginner marketers. Anyone interested in additional Google Ads campaign settings can watch this video.

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