Is LinkedIn one of the platforms in your marketing strategy for 2023? If your answer is “no,” you might be overlooking a key channel that can help propel your campaigns and reach new target audiences.
Our blog has previously discussed interesting statistics on LinkedIn, revealing that the platform now has as many as 850 million users. LinkedIn Ads can elevate advertising within the B2B and B2C business sectors more than other social media platforms. Therefore, in this article, Relevant Audience wants to show everyone the types of advertising available on LinkedIn. New marketers shouldn’t miss this. If you’re ready, let’s take a look.
1. Single Image Ads
Single Image Ads, or ads that are just a single image, are a basic ad format that can be done quickly. These ads appear in the user’s feed. Many people are familiar with this type of advertising on other platforms like Facebook, Instagram, and Twitter. It’s an ad format suitable for content that isn’t too long, focusing on communicating key messages briefly and concisely. The objective of this ad format is to help campaigns build brand awareness, increase website traffic, and create engagement and website conversions.
2. Carousel Ads
Instead of single image ads, try using Carousel Ads, or slideshow ads that allow you to include multiple images. This allows readers to swipe left and right to view them, making it a content format suitable for more complex content, such as subtopics or when you want to present multiple product formats in a single post. The ads appear in the user’s feed.
3. Text Ads
Text Ads, or text-based ads, are a short ad format that is mostly displayed in the right sidebar of the platform. The strength of these ads lies primarily in the text, combined with a small logo image. Therefore, emphasizing the text or copy to be sharp will help stimulate emotions and decision-making for viewers.
4. Dynamic Ads
These are ads in a personalized format that can reach target audiences directly, attracting leads or job applicants no matter where they are on the LinkedIn platform.
5. Conversation Ads
This ad format is similar to Message Ads. Instead of appearing in the regular feed, it changes to sending directly to the target audience through the platform’s messaging feature. Campaigns can also choose to use various CTA (Call to Action) buttons to adjust the experience and increase the opportunity to receive more engagement.
6. Message Ads
For Message Ads, this ad format is similar to Conversation Ads, where ads are sent directly to the target audience via LinkedIn Messaging. However, you can only choose one CTA button. The message should be concise and use no more than 500 characters.
7. Video Ads
Many marketers are likely already familiar with Video Ads. This ad format is similar to regular image ads, but changes the image to a video, allowing the campaign to communicate multiple dimensions and attract viewer attention.
8. Job Ads
For businesses looking for employees, LinkedIn, as a platform specifically for professionals, must have an ad section to support that need so that businesses can find job applicants through Job Ads, which will help people see open positions in the company more.
Final Thoughts
So, how about the types of advertising on the LinkedIn platform that we’ve introduced? However, the key to creating a good advertising campaign is to constantly test. Testing is an important step that cannot be overlooked because the more you delve into each ad format, you may find many options and factors that will affect whether the campaign is effective or not. If you want to develop your advertising campaigns to be effective all the time, you can read useful tips and tricks in our Blog.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
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