Of course, Facebook is one of the most influential social media platforms online. Every business group benefits from this platform for online marketing.
However, many marketers may wonder if Facebook is still the number one channel for online marketing now? Or what new trends will emerge? If you are one of those who have these questions, try reading the following article to the end because we have gathered various interesting trends on Facebook in 2022. We guarantee that after reading it, you will get your questions answered for sure.
1. Facebook Live Returns
One of the trends that is likely to be the hottest on Facebook this year is the popularity of Facebook Live, or what Thais commonly call “live broadcasts.” Whether it’s broadcasting stories about themselves, selling products, or for any other reason, it must be said that the reason may be due to governments around the world enforcing lockdown measures to try to control the spread of COVID-19, which has led to a significant increase in internet usage.
Reports indicate that internet users increased their use of Facebook Live by 26.9% year-over-year and by as much as 126% during the four months after global lockdowns in 2020. In the United States, Facebook Live remains a top choice for internet users, followed by YouTube. Therefore, as marketers, if you don’t want to fall behind the trend, don’t forget to consider using Facebook Live as one of the online marketing channels in 2022.
2. AR Features on Facebook
Previously, many people might have considered AR and VR technologies as something that was ahead of its time. But with the size of the AR and VR markets today, it must be said that in the United States, there has been rapid growth. It is estimated that it could grow to as much as $296.9 billion in 2024.
TechCrunch compiled that Facebook’s Spark AR Studio has 600,000 users from 19 countries worldwide, and Facebook has also announced plans to expand this feature to Messenger. So, marketers need to keep a close eye on AR technology if they don’t want to fall behind in 2022.
3. Consuming Video Content
With the current consumer content consumption trend shifting towards video content, it’s no surprise that Facebook, the number one social media platform, will remain one of the main channels for online marketing through video content formats.
Socialbakers reported that in the third quarter of 2020, video content accounted for 28.8% of all content. That means if you want your brand to grow exponentially, don’t forget to use video content as one of your online marketing strategies in 2022.
4. Growth of Facebook Group
Who hasn’t been in a Facebook Group yet? Surely, this is another strength of the social media platform Facebook, which has the Facebook Group feature to support diverse people with similar interests to come together in the same space seamlessly. It is predicted that in 2022, there will be more than 1.8 billion users worldwide using Facebook Group.
Therefore, as a brand or marketer who is just starting to do online marketing on Facebook in 2022, don’t forget to look for opportunities to increase engagement with your target audience through the Facebook Group feature.
5. Shopping Online on Facebook Shop
When it comes to online shopping, many people are familiar with this term to the point of being exhausted. For many years, choosing to buy products or services online has become a part of consumers’ lives, especially during the COVID-19 pandemic, which further boosted the growth of the E-Commerce sector. Facebook realized this well, so it launched the Facebook Shop feature in early 2020, aiming to stimulate product sales online more easily on Facebook.
For marketers, having an additional platform that supports buying and selling means more opportunities to increase sales. So, anyone looking for ways to increase sales shouldn’t forget to try Facebook Shops as one of the options in 2022.
6. Importance of Hashtags
Hashtags are one of the important mechanisms that enhance the effectiveness of various marketing campaigns on every platform. And Facebook knows this well, so it has implemented improvements to the efficiency of hashtags to help users benefit from hashtags more and also encourage participation.
It is expected that within 2022, there will be additional updates about hashtag features coming out for sure. So, brands or marketers who don’t want to fall behind should keep an eye on them. There may be something fun that can be used with marketing strategies.
The above trends that are likely to happen in 2022 should help brands or novice marketers prepare to cope with various popular trends to plan online marketing strategies most effectively.
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