Microsoft, one of the world’s leading technology companies, has announced new features on Microsoft Advertising, including new advertising formats, vertical ads, and more, to reduce complexity and help marketers save time. What details do brands and novice marketers need to know? Let’s find out together.
Automotive Ads Feature
The first feature updated on Microsoft Ads is Automotive Ads, a new advertising format for vehicles with unique characteristics. It can display images of cars, year, brand, model, overall condition, price, and short descriptions. This feature is currently being tested in the United States and Europe, and will then be available for marketers and brands worldwide. You can read about how to set up basic advertising here.
Vertical Ads Feature
Vertical Ads, or vertical advertising, is a feature that uses machine learning to create appropriate advertising formats based on searchers. It pulls various details to create dynamic ads. Microsoft claims that this advertising format will reduce marketers’ workload and problems encountered when setting up and managing campaigns.
Audience Network Improvements
Just as Google has Google Network, which is like an advertising network, Microsoft is developing Microsoft Audience Network, which will connect networks such as MSN, Outlook, Bing, and other Publisher Partners.
Bidding Solutions
For Video Ads, there are now three different bidding options: CPM, CPV, and CPC.
Integrate Customer Data and Customer Match
Previously, Microsoft announced that it would expand the Customer Match system to more target audiences. Most recently, Microsoft has decided to allow marketers to immediately integrate Customer Data from other platforms. Currently, it supports platforms such as Ampertiy and Adobe Ad Cloud for Search, with other platforms coming soon.
Expanded Audience Targeting
For marketers who feel that the target audience for Audience Targeting is still limited, Microsoft has now added more:
Countries in Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Guatemala, Guyana, Haiti, Honduras, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad and Tobago, and Uruguay
Countries in Asia Pacific: Bangladesh, Brunei, Fiji, French Polynesia, Guam, Maldives, Mongolia, Nepal, New Caledonia, Papua New Guinea, and Sri Lanka
For Similar Audience, additions include: Albania, Bosnia and Herzegovina, Hong Kong, Iceland, Japan, Montenegro, North Macedonia, Serbia, South Africa, Taiwan, and Turkey
Smart Campaign Expanded Usage to Other Countries
For the Smart Campaign feature on Microsoft Ads, it can now be used in additional countries, including: France, Germany, Ireland, Italy, The Netherlands, New Zealand, and Singapore.
Reporting Feature
The Reporting feature allows marketers to access all reports to check performance or issues, preparing them for immediate resolution.
Microsoft is one of the world’s leading technology companies with a search engine that reaches approximately 724 million internet users per month. Therefore, it is good news for marketers looking for new channels to create advertising campaigns on Microsoft Ads. With these updated features, it is believed that they will be a good tool to improve your online marketing strategy.
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