Many people know how important it is to communicate the “Right Message at The Right Time, to The Right Customer” in advertising. Previously, Google updated to allow marketers to use Video Campaign formats to increase interest among customers on both the YouTube platform and websites, as well as other Google networks. However, a problem many marketers face is that they cannot collect various insights to improve video campaigns. Therefore, Google has decided to update new tools on Google Ad Manager that will help create insights specifically about video campaigns, which Google claims will save marketers time and immediately improve campaign effectiveness. Let’s see what the details are together.
Video Health Tools
Matt Rose from Google Ad Manager announced a new set of tools to help marketers get the best results from video campaigns. Rose stated, “We’ve created a new solution in Ad Manager to simplify the workflow and save marketers more time, which will help brands or marketers discover new opportunities through automation by managing video campaigns with flexibility.”
The new tool for marketers is called Video Health Tools. Its purpose is to help marketers better understand the various insights of video campaigns. It must be said that the more in-depth the insights, the greater the chance of success for the advertising campaign. This new tool will display an overview of the performance of video campaigns specifically, showing details such as:
In addition, there is a report showing the impact on revenue from video clips. This graph will help marketers easily define strategies for running advertising campaigns.
The next new function added displays insights into advertising display errors, called Video Ad Serving Template (VAST). This report shows the number of errors occurring in the video campaign and also shows which errors occurred in the advertising campaign so that marketers can solve problems promptly.
Marketers can also sort video campaign lists to find errors affecting those campaigns.
Real-Time Video Reporting
Because Google understands that each marketer has different insight needs, Google has launched a new solution to automatically create insights according to the specific needs of each marketer. With this new notification efficiency, marketers can create customized email notifications for the measurement metrics and dimensions of the campaigns they have selected. For example, if you want to know immediately whether the impression value of the video campaign has fallen below the set threshold, instead of having to log in to check the data daily, you can receive this real-time notification via email that has been configured in advance. Marketers being able to identify and fix problems quickly will help improve the effectiveness of advertising campaigns. Therefore, with this real-time report, marketers can check campaign insights up to 10 times and reduce working time to less than 2 minutes.
For marketers who are just starting to run video campaigns on YouTube and are interested in trying out the new beta version tools, you can test them first at the YouTube Ads Delivery Tool. You can test various items and simulate real situations to prepare for actual use when the tool is released for full use.
Conclusion
Why is this new tool important? Before this, marketers running video advertising campaigns probably knew how much time it took to find various insights to improve the performance of video campaigns. But with this new automatically displayed insight, it will help improve the effectiveness of advertising campaigns while also reducing working time. I can tell you that marketers who are planning to run video campaigns should prepare to experience a new solution from Google Ads Manager.
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