In recent years, technologies like “Streaming Platforms and Voice Search” initially seemed too futuristic to be used as marketing tools, limiting the tools available to online marketers. However, today it’s undeniable that the world has become a space of rapidly growing technology, with various technologies being developed for use across all industries. This has enabled marketers to create more profound and multifaceted advertising campaigns. Naturally, the convergence of technology and online marketing means that marketers today must constantly study and keep up with these changing trends.
As we all know, trends in the digital world come and go faster than “drama on the Horn Tad” show. Therefore, Relevant Audience is bringing you 2 topics that will be trending on streaming platforms in 2022 for advertisers and marketers to update their knowledge ahead of time. If you’re ready, let’s dive in!
Streaming Professionals Must Know OTT and CTV
OTT, or Over The Top, refers to services that allow you to watch movies, series, and other content through various platforms. Simply put, it’s an online platform that provides video content services in various formats from copyright holders and producers. It typically exists in the form of websites or applications such as Netflix, Disney+, Amazon Prime Video, Hulu, etc. Meanwhile, CTV is one of the subsets of OTT, short for Connected Television, which is a device that needs to be connected to the internet to view content on the television, such as smart TVs, game consoles, and streaming devices. With people’s current behavior of consuming video content on various platforms, these channels are one of the opportunities for brands to do online marketing. However, shooting ads directly will create annoyance for those who are watching content. Therefore, marketers must be careful and plan their advertising placements accordingly. For advertising on streaming platforms like OTT, there are 3 popular formats currently available.
Voice Technology: A Cutting-Edge Role in Advertising
Besides the behavior of consuming video content through various streaming platforms, music streaming is another medium that is continuously growing. With its ability to access people’s emotions easily, listening to music on streaming platforms has become an indispensable thing for people today, such as Spotify, Apple Music, and Tidal. In addition to consuming audio content on music streaming platforms, reports have found that in 2019 and 2020, nearly 40% of internet users in the United States preferred voice search (Voice Search) through tools like Siri or Alexa. From the above reasons, it is evident that audio media is becoming increasingly popular, no less than animated content. Therefore, it is not surprising that the marketing industry is starting to pay attention to incorporating strategies from music streaming systems and Voice Search into creating advertising campaigns for brands.
Because there are many strategies to choose from when advertising on online platforms, the expansion of modern technology results in 2022 being an exciting time for marketers who must constantly keep up with new trends.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and are also part of the Google Partners program.
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