On July 2023 Google Analytics Universal will stop working, Hurry Up!
Google Analytics 4 Migration & Setup Service
What is Google Analytics 4?
The new reporting tool from Google
Google Universal Analytics is going away on 1 July 2023. After this date businesses won’t be able to collect data anymore from Google Analytics, not only this but all the historical data will be deleted after month.
There are many changes on metrics and integration with Google Tag Manager, you could be missing valuable data for your business or have not accurate data that might lead you to take the wrong decisions.
The team of experts in Relevant Audience is here to help you with migration and audit.
Let's check why you need GA4
Google Analytics 4 Migration
Migrating into GA4 is not just a copy of settings. There are several differences in the platform, not only visual but on metrics, events, reports and configurations.
Google Analytics 4 will help you with:
+ Measuring across devices and different marketing channels
+ Predict Customer Behavior
+ New sessions and user concepts
+ Integrate with Google Ads
+ Google Analytics only store 14 months of Data and you will need a data warehousing to store the rest.
Why do you need to move to Google Analytics 4?
Track your important Metrics
Either leads or revenue from your ecommerce be sure your tracking accurate all the important business decisions
Google Universal Analytics will disappear
Brand credibility is one of the key factors that determine the direction of success, both persuading investors and continuing to sell products or services in the long run.
Google Analytics 4 focus on privacy
Privacy-first tracking abilities and AI predictive analytics, in the new world of data privacy.
New Metrics
There are new metrics and some are very useful like the GA4 predictive metrics:
- Purchase probability
- Churn probability
- Revenue prediction
Connect directly with BigQuery to never lose your Analytics Data.
GA4 Data will be only accessible during 14 months. Data Warehousing is a must, Relevant Audience will help you with the setup of BigQuery and your GA4.
You can connect Data Studio for reporting directly from BigQuery.
Frequently Asked Questions
On July of 2023 your Google Analytics Universal will stop to gather data. 3 month after all your data will be deleted.
GA4 is free for everyone, however if you want to keep the data over 14 months you will need to use BigQuery from Google which Relevant Audience can help you to implement.
Google recommends you to do so. GA4 still improving and getting better, so it is a good practice to gather data from both properties.
Don’t panic, it is normal, both of your data won’t match. Universal Analytics is session-based data model and collect data within the session, GA4 collects data in form of events an is user-based.
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