Backlinks are a Link Building technique that serves as a key strategy in doing SEO (Search Engine Optimization) in an Off-Page way. Many SEO experts agree that building Backlinks is one of the top factors in determining Google Ranking. However, many people who are just starting out with SEO tend to focus on keywords or various techniques so much that they neglect or fail to give importance to building Backlinks. As a result, a website may have everything in place yet its ranking still doesn't move up, because the website lacks credibility.
For anyone who has questions like: What are Backlinks? Is it really true that the more you have, the better your website ranks? In this article, Relevant Audience will take everyone to dig deeper into building Backlinks. Let's take a look together.
What Are Backlinks?
To understand the concept of Backlinks, try to picture this: when you're on social media on various platforms, such as Facebook, and you write some message, afterwards a celebrity or a well-known person might come and comment or share it. This makes that post appear more credible. It's the same principle as building Backlinks on a website, because when other high-quality websites or websites with a high DA (Domain Authority) value link to you, it's like a measure showing that your website has gained more credibility. Of course, Google uses this as a way to assess what your website's PageRank is, which makes it easier to do SEO and rank higher accordingly.
Or to give an example that's easier to understand, imagine that you want to get a yoga mat for exercising, so you scroll through a shopping app and your eye is caught by a shop with lots of reviews. This helps you feel that this shop probably has something more special than other shops, more so than a shop with no reviews or comments at all.
Why Are Backlinks Important for SEO
Having read this far, you can probably picture why building Backlinks on a website is something that deserves a great deal of importance. The most fundamental answer to the question of why Backlinks matter can perhaps be divided into 4 areas, as follows:
- They help Google's algorithm understand the website's content more easily. To gather various data for ranking, Google sends out the Google Bot to come and Crawl the website, particularly the information from the links that are connected within the content on the website. Therefore, if a website is referenced by other websites with high DA values, or to put it simply, has high-quality Backlinks built up, it helps Google's algorithm view this website as having high performance as well.
- They help the website meet the E-A-T criteria. Another factor that helps Google see that the content on a website is of high quality is the criteria known as the E-A-T Factor, or Expertise, Authoritativeness, and Trustworthiness. These criteria are connected to Backlinks in that if the content has good Backlinks, it means that content has greater credibility. It's hitting two birds with one stone.
- They directly affect Page Ranking. Backlinks are one of the key factors affecting SEO ranking. The more quality Backlinks a website receives, the more credibility it builds for the website, and the better Google will rank it.
- They increase Traffic to the website. Of course, having quality Backlinks naturally results in users from other websites clicking the links to come into the website more. Most of the people who come in this way will be Organic Traffic as well.
What Makes a Good Backlink
For those who are just starting out with Off-Page SEO, such as building Backlinks, you may feel curious: if Backlinks are important for SEO, then the more you have, the faster your website ranks. It has to be said that this statement is only half correct, because having lots of Backlinks that lack quality doesn't help your website rank better. On the contrary, if you have too many low-quality Backlinks, such as spamming Backlinks, it can also create harm for your website.
John Mueller from Google once said that any number of Backlinks that lack quality or have nothing to do with the website, even if there were millions of them, would have no effect whatsoever on the workings of Google's algorithm. The meaning is that for Google, quality is always worth more than quantity. So for anyone wondering whether the Backlinks on your website are good enough to affect your Google ranking, try going through this checklist, as follows:
Let's Start Building Backlinks
Having read this far, it's probably time for new marketers who are just getting started with SEO to see the importance of Backlinks, isn't it? For business owners who want their website to rank in SEO, don't forget to pay attention and devote time to creating various content in order to gain quality Backlinks. This will help increase your website's credibility. As for what tips or techniques we'll bring you next time, stay tuned.
Source: SEJ
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