Highlights of the Article
In the past, most marketers who use Google as one of their online marketing channels have probably had the opportunity to use the Performance Max Campaign, which has been released for some time. There have been updates with new features to help marketers easily and conveniently create advertising campaigns across all channels of the Google Network. Most recently, Google has updated several additional features. What are the details? Relevant Audience has gathered and summarized it for everyone to know. Let’s take a look.
Brand Exclusions Feature
This feature allows users to set up exclusions for campaigns to be displayed on selected brands or specific search terms they want to avoid. It is a useful feature to help block traffic resulting from searches for brand names from other countries or misspellings of brand names.
Video Creation Feature
To ensure that video campaigns are of the best quality, Google has decided to integrate Video Creation Tools with Performance Max, allowing users to work more seamlessly. Previously, this feature could only be used by editing in the Asset Library.
Improved Report in New Format
Google confirms that soon, on Performance Max, the report appearance will be improved to show more detailed information, such as Conversion data, Conversion Value, Cost, and other metrics in different Asset Groups.
Concluding Remarks
The new features of Google on the Performance Max Campaign will help users control and improve campaigns with greater flexibility and efficiency. Overall, it can be called a fairly valuable feature update and beneficial to all marketers. However, Google has not yet specified the exact date when each feature will be released, but it is expected that users will soon get to try them out.
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