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Web Design

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Web design styles by business type: pros, cons, ideas and templates
Web Design

Web design styles by business type: pros, cons, ideas and templates

Six web design styles matched to the businesses they suit, how each handles layout, type, colour and menus, their trade-offs, where to…

Oct 20, 20263 min read
Make a logo yourself with free tools: steps, limits, rights and files
Web Design

Make a logo yourself with free tools: steps, limits, rights and files

A practical DIY logo guide: which free tools build vector logos, the step-by-step process, six tests, the limits, copyright and trademark checks,…

Oct 19, 20263 min read
What Is a Responsive Logo? The Full, Primary, Compact and Icon System
Web Design

What Is a Responsive Logo? The Full, Primary, Compact and Icon System

A responsive logo is a family of three or four related versions of one mark, so the brand stays recognisable from a…

Oct 17, 20263 min read
What Is a Design Brief? 7 Elements and a Template That Cuts Revisions
Web Design

What Is a Design Brief? 7 Elements and a Template That Cuts Revisions

A design brief tells a designer the objective, audience, deliverables, deadline and approver. Here are the 7 elements, concrete briefing techniques and…

Oct 16, 20263 min read
What Is a Mood Board? How to Build One With Your Designer
Web Design

What Is a Mood Board? How to Build One With Your Designer

A mood board settles the look and feel of a design with images before real work starts. Here is what goes on…

Oct 15, 20263 min read
What Are Motion Graphics? Differences, Uses and Production Steps
Web Design

What Are Motion Graphics? Differences, Uses and Production Steps

Motion graphics are animated type, shapes and icons that explain information without filming. Here is how they differ from animation, where they…

Oct 3, 20263 min read
What is a wireframe? Wireframe vs mockup vs prototype explained
Web Design

What is a wireframe? Wireframe vs mockup vs prototype explained

A wireframe is the grey-box plan of a page. Here is how it differs from a mockup and prototype, how to build…

Sep 29, 20263 min read
What is a CTA? Meaning, types, placement and GA4 tracking
Web Design

What is a CTA? Meaning, types, placement and GA4 tracking

A CTA is the button or text that tells readers what to do next. This guide covers its parts, types, placement, Thai…

Sep 28, 20263 min read
UX vs UI: what they mean, how they differ, and how they affect conversions and SEO
Web Design

UX vs UI: what they mean, how they differ, and how they affect conversions and SEO

UX decides what a page must do and in what order; UI decides how each step looks and responds. Roles, process, UI…

Sep 27, 20263 min read