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Creators are building GEO strategies because brands now shortlist them in AI chatbots
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Creators are building GEO strategies because brands now shortlist them in AI chatbots

Digiday reported on 17 August 2026 that brands and agencies are querying AI chatbots to see which creators get cited most before…

Aug 20, 20263 min read
How to use ChatGPT for SEO: prompts, workflow and limits
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How to use ChatGPT for SEO: prompts, workflow and limits

ChatGPT drafts and classifies, a real tool measures, a person verifies. Here is the workflow, eight prompts you can paste today, and…

Aug 20, 20263 min read
Google AI Overviews cited Facebook 19.5 million times, BrightEdge says
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Google AI Overviews cited Facebook 19.5 million times, BrightEdge says

BrightEdge counted Facebook as a cited source in 19.5 million Google AI Overviews across more than 300 million US monthly searches, with…

Aug 19, 20263 min read
How to measure GEO, and what happens if you stop
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How to measure GEO, and what happens if you stop

GEO has no impression count the way SEO does. Here is how to measure it from four sources, how to set a…

Aug 18, 20263 min read
Google research: LLMs know 95-98% of facts but cannot recall a third of them
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Google research: LLMs know 95-98% of facts but cannot recall a third of them

A Google paper on arXiv reports that frontier models store 95 to 98 percent of the facts they are trained on and…

Aug 18, 20263 min read
Blood Cancer UK reports a 53% fall in leukaemia page views as its forum grows 86%
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Blood Cancer UK reports a 53% fall in leukaemia page views as its forum grows 86%

Blood Cancer UK reported that views on its leukaemia information page fell 53 percent over twelve months while its community forum grew…

Aug 18, 20263 min read
ChatGPT referrals to B2B sites rose 303% in a year, to 0.33% of traffic
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ChatGPT referrals to B2B sites rose 303% in a year, to 0.33% of traffic

A 303% rise sounds like a channel arriving. A 0.33% share says otherwise, and an unexplained May spike sits in the middle…

Aug 17, 20263 min read
ChatGPT picks the brands before it searches: named brands are 33x more likely to be recommended
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ChatGPT picks the brands before it searches: named brands are 33x more likely to be recommended

A single researcher inspected the search_queries JSON that ChatGPT emits, and found the model names brands before it fetches anything. Here is…

Aug 17, 20263 min read
Google starts showing AI generated illustrations inside AI Overviews
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Google starts showing AI generated illustrations inside AI Overviews

A month after Google announced it, image generation in AI Overviews is showing up in live results. A recipe publisher spotted it,…

Aug 16, 20263 min read