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ChatGPT citations study: Google and OpenAI's API recover only about a quarter of cited URLs
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ChatGPT citations study: Google and OpenAI's API recover only about a quarter of cited URLs

An arXiv preprint from NUS and Xi'an Jiaotong University shows Google results and OpenAI's Responses API recover only about a quarter of…

Oct 19, 20263 min read
AI Search: What It Is, Which Engines Exist and Why Clicks to Websites Fall
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AI Search: What It Is, Which Engines Exist and Why Clicks to Websites Fall

AI search reads the web for you and writes one answer with source links. Here is how the main engines differ, how…

Oct 18, 20263 min read
Cloudflare and OpenAI pilot adds hundreds of millions of pages to ChatGPT's search index
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Cloudflare and OpenAI pilot adds hundreds of millions of pages to ChatGPT's search index

A Cloudflare and OpenAI research pilot used network signals to help OpenAI's search crawler find hundreds of millions of new pages. Access…

Oct 18, 20263 min read
GEO Audit: A Four-Part Checklist, Tools and Report Guide
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GEO Audit: A Four-Part Checklist, Tools and Report Guide

What a GEO audit checks, a four-part checklist for AI crawler access, quotable content, authority and citations, plus tools, free options and…

Oct 16, 20263 min read
Google moves inline links higher in AI Mode and AI Overviews, tests an official pages section
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Google moves inline links higher in AI Mode and AI Overviews, tests an official pages section

Google announced five link changes for AI Mode and AI Overviews on 15 October 2026, including higher inline links, an official pages…

Oct 16, 20263 min read
Semrush AI Visibility Index: fewer than half of AI-mentioned brands are also cited
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Semrush AI Visibility Index: fewer than half of AI-mentioned brands are also cited

Semrush's AI Visibility Index (13 Oct 2026) adds a UK benchmark and finds being named by AI and being cited by AI…

Oct 15, 20263 min read
Bing Webmaster Tools adds Topics Portfolio beta: AI citation topics and opportunity queries
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Bing Webmaster Tools adds Topics Portfolio beta: AI citation topics and opportunity queries

Bing's AI Performance report now shows topic size, crowding and opportunity queries for AI answers. The numbers are approximate and the feature…

Oct 14, 20263 min read
ChatGPT answers 6 in 7 prompts without searching and shifts citations to primary sources, Ahrefs finds
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ChatGPT answers 6 in 7 prompts without searching and shifts citations to primary sources, Ahrefs finds

Ahrefs' study of 66.6 million free ChatGPT responses and 15 million fan-out queries shows the model rarely searches, often runs site: searches…

Oct 13, 20263 min read
Anthropic bans using Claude to seed AI answer sources with fake sites
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Anthropic bans using Claude to seed AI answer sources with fake sites

Anthropic's 2026 Usage Policy update adds a deceptive campaigns section that names search engines and AI answers. What it bans, the 70-site…

Oct 10, 20263 min read