PDPA Policy

1. General

The Privacy Policy of Relevant Audience (we, us, our) is designed to regulate the privacy matters of Relevant Audience (Platform) and is based on the Personal Data legislation. This Privacy Policy is based on data protection principles and requirements adopted by virtue of the European General Data Protection Regulation 2016/679 (GDPR) with California Consumer Privacy Act 2019 (CCPA) and Brazil's Lei Geral de Proteção de Dados 2020 (LGPD).

This Privacy Policy may be updated from time to time and you will be informed about any such updates. More details concerning the collection or processing of Personal Data may be requested from us at any time.

2. Definitions

All the terms listed below shall also have meaning assigned to them in GDPR and LGPD.

Personal Data means data allowing to identify the natural person directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, etc.

Processing means any operation or set of operations that is performed on Personal Data, such as collection, recording, organization, structuring, storage, adaptation or destruction.

Data Subject is an identified or identifiable natural person who can be identified, directly or indirectly, based on particular Personal Data.

3. Processing

  1. The Relevant Audience shall be considered a data owner and data controller in relationships with Data Subject. We acknowledge the privacy of natural persons and make efforts to protect them against any unlawful Processing by applying relevant technical and organizational measures to protect Personal Data of natural persons in accordance with the effective legislation.
  2. We process personal data in a way that assures appropriate level of security, including protection against unauthorized Processing, destruction, accidental loss, or damage, while applying suitable organizational and technical measures under industry standards.
  3. We Process Personal Data only when one of the conditions below applies: (1) it is required for the performance of agreement with the Data Subject; (2) it is required for compliance with the law or our legal obligation; (3) Data Subject has provided us with consent for Processing of their Personal Data for one or more specific purposes; (4) Personal data is Processed for our Legitimate Purpose.
  4. When it comes to California consumers, we will not discriminate against your rights granted by CCPA.
  5. We do not knowingly Process Personal Data that related to, or reveal, racial or ethnic origin, political opinions, religion or philosophical beliefs, trade union membership, genetic or biometric data, or data concerning the health, sex life or sexual orientation of the natural person.
  6. We apply the following principles in order to protect your privacy: (a) we will not sell or lease your Personal Data to third parties; (b) any Personal Data that you provide to us will be secured with industry-standard safety protocols and technology.

4. Categories of Personal Data Collected

CategoryDetails
Contact dataEmail, address and/or mobile phone number
Financial dataBank account and payment card details, tax identifiers (like VAT number)
Third-party account dataThird-party account identifiers, third party account login credentials
Identity dataFirst name, last name, username
Marketing dataPreferences in receiving marketing from us
Communication dataMessages you send to us
Technical dataInternet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system

5. Purpose of Processing

Purpose / ActivityType of DataLawful Basis
To register Data Subject accountIdentity data, contact data, third party account dataTo perform our contractual obligations with you
To provide our servicesIdentity data, contact data, financial data, marketing data, communication dataTo perform contract with Data Subject; as necessary for our legitimate interest in recovering debts
To manage our relationship with Data SubjectIdentity data, contact data, profile data, marketing dataTo perform our contract with you; as necessary to comply with our legal obligations
To deliver relevant content/advertisementsIdentity data, contact data, profile data, marketing data, technical dataAs necessary for our legitimate interests in studying how customers use our products/services
To use data analytics to improve our platformTechnical dataTo keep our platform updated and relevant, to develop our business

6. Disclosing of Personal Data

We may disclose Personal Data to the following categories of persons:

CategoryDetails
Service providersHosting services providers, payments processors, analytics services providers, e-mail campaigns automation services providers, affiliates tracking services providers
Professional advisorsLawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance, and accounting services
Tax services, regulators and other authoritiesAuthorities who require reporting of Processing activities in certain circumstances
Third partiesThird parties to whom we may sell or merge with. We may share your Personal Data as part of change in control
OthersMarket researchers, fraud prevention agencies

7. GDPR Data Subject Rights (EEA Based Only)

  1. Right to rectification — request to rectify, without undue delay, any incorrect data.
  2. Right to limitation of processing — limit the use of Personal Data collected.
  3. Right of access — request a copy of Personal Data collected during the use of Platform.
  4. Objecting to or restricting the use of Personal Data — ask to stop using all or some portion of Personal Data.
  5. The right to lodge a complaint with a supervisory authority.
  6. The right to data portability — receive Personal Data in a machine-readable format.

Data Subjects exercise their rights by filing a written request to info@relevantaudience.com. We will review and pronounce on the request within 1 month as of its filing.

8. California Consumer Rights (CCPA)

California Consumers have the right to request information about what information was Processed over the past 12 months. They also have the right to request the deletion of Personal Data Processed, subject to certain exceptions. To exercise these rights, submit a verifiable consumer request to info@relevantaudience.com.

9. Brazilian Data Subject Rights (LGPD)

If you are a Data Subject from Brazil, according to Art 18 of LGPD you may exercise the following rights:

  • The right to confirmation of the existence of the processing
  • The right to access the data
  • The right to correct incomplete, inaccurate or out-of-date data
  • The right to anonymize, block, or delete unnecessary or excessive data
  • The right to the portability of data to another service or product provider
  • The right to delete personal data processed with consent
  • The right to revoke consent

You can execute your rights by sending email to info@relevantaudience.com.

10. Retention Time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Once the retention period expires, Personal Data shall be deleted.

11. Age Limitation

We do not knowingly Process any Personal Data from persons under 18 years of age. If you learn that anyone younger than 18 has provided us with Personal Data, please contact us at info@relevantaudience.com.

12. Cookies Policy

Cookies are small text files sent by us to your computer or mobile device. We use cookies to analyze trends, administer the website, track users' movements around the website, and to gather our website audience.

Cookie TypeDescription
Functionality cookies (Necessary)Support certain functionalities of our website, prevent failures and errors
Security cookies (Necessary)Enable and support security features, help detect malicious activity
Advertising cookiesTargeting advertising, measurement of effectiveness. Includes Google Ads, Facebook Pixel, Twitter, Quora, Mailerlite, and First Promoter cookies
Statistics cookiesUnderstand how visitors interact with websites. Includes Google Analytics, Capterra, and Hubspot cookies

13. Contact Information

Data Controller: Relevant Audience

Address: Unit B, 3/F, Kai Wan House 146, Tung Choi Street Mongkok, Kowloon, Hong Kong

Email: info@relevantaudience.com