Many people may wonder why should you do SEO? Because in today’s era, online marketing competition is increasing. Businesses and companies are investing in online advertising in every way, whether it’s social media advertising, paying per click advertising, or SEO strategy advertising. If a business or company can market and advertise online comprehensively, that business will almost dominate the online world.
The meaning of SEO
SEO or Search Engine Optimization is adjusting your website, blog, or landing page to rank high on search engine front pages, such as Google, Bing, Yahoo, Baidu, etc. Doing SEO has two main topics: On-page SEO and Off-page SEO, which we will discuss in the next section.
Why should you do SEO?
Doing SEO is another way to make users or people see your website or business through search engines, such as Google, Bing, Yahoo, Baidu, etc. If these users search for something or keywords and find your products or services frequently, it will help in making decisions and create opportunities to buy or sell your products or services more. For example, Mr. A wants to buy a pair of running shoes and Mr. A searches for shoes that suit him on Google and finds our brand, searches for reviews and finds our brand, searches for online shoe stores and finds our website. If this happens, the opportunity to choose our brand will increase as well. And doing SEO will also help your website or article reach visitors from various keywords. Therefore, doing SEO is another important strategy for online marketing without a doubt.
Benefits of doing SEO
1. Helps expand customer base precisely: Doing SEO can help get customers who are interested in our products or services from the beginning. Because visitors must search for keywords first before they find our website on the search engine. These visitors are interested in the search terms related to our products and services, so we get visitors who match our target audience.
2. Helps reduce advertising costs: Doing SEO can help reduce advertising costs in the long run. Because if our website ranks high on the search engine, it will stay there for a long time, helping to reduce the cost of ad clicks significantly.
3. Distributes content in the form of content marketing: We can mix content marketing with SEO. For example, writing reviews of tourist destinations and writing about airlines that go to those destinations.
4. Increases credibility for our brand: Making visitors see our brand appear on various online platforms, whether it’s social media, articles, or Google, makes people familiar and trust our brand more.
5. Makes our website more quality: Doing On-page SEO helps make our website more quality, both from the perspective of visitors and from the perspective of the search engine to make it rank well. Therefore, doing SEO optimize will help improve the quality of our website as well.
Steps to do SEO and how to make SEO rank
It can be seen that doing SEO is quite important to the online marketing strategy. If you are looking for an SEO agency in Bangkok or a company that can do SEO in more than one language, you can contact the Relevant Audience team at any time. We have a team of experts to provide free consultation and we also have promotions for cheap SEO against coronavirus. Hurry up and contact us.
