Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
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analyticsSafari 27 Blocks Bing and LinkedIn Ad Trackers by IP Address
Reporting on Safari 27 says Apple now blocks ad-platform trackers at the IP-address level, before data leaves the browser. First-party proxy and…
analyticsCTV's Must-Buy Status Slips as IAB Report Flags Interactivity and Fraud Gaps
A new IAB report covered by Marketing Brew shows connected TV's must-buy standing among ad buyers dropped from 68% in 2025 to…
AIGoogle Rolls Out a Top Stories News Carousel Inside AI Overviews
Google confirmed a Top Stories news carousel inside AI Overviews, live in the US on mobile. It surfaces timely articles and highlights…
SEOGoogle Says AI Search Sends Billions of Weekly Clicks, Without the Data
Google's Nick Fox says AI features in Search send billions of clicks to websites weekly. The figure is new and undocumented, given…
Google AdsGoogle Ads Changes How Target CPA, ROAS and CPC Behave on August 17, 2026
Google will change how Target CPA, Target ROAS and Target CPC behave on August 17, 2026, so campaigns deliver closer to their…
Google AdsGoogle Brings Business Data Feeds to Demand Gen Campaigns, No Merchant Center Needed
Google is letting Demand Gen advertisers connect business data feeds to run dynamic ads without a Merchant Center feed, according to Search…
AIChatGPT Advertisers Want More Campaign Control and Better Measurement
Early advertisers on OpenAI's ChatGPT ad platform, including ButcherBox, Vanta and Bark Technologies, say it offers far fewer campaign levers and weaker…
Social Media MarketingX begins beta test of Grok-powered guidance in Ads Manager
X notified some advertisers of a beta test letting them ask xAI's Grok for guidance on their ad approach inside Ads Manager,…
Content MarketingReddit's ad chief says the company is 'intensely debating' whether AI data deals undercut its ad business
Reddit's EVP of ads monetisation Roelof van Zwol told Digiday the company is 'intensely debating' whether its data-licensing deals with OpenAI and…
AIOpenAI hires Google and Meta ad veterans to build ChatGPT ad sales in Australia
Campaign Asia reports OpenAI has hired Mitch Pilar from Google and Andy Sinn from Meta to build its advertising business in Australia,…
eCommerce MarketingLocal Inventory Ads Switch On by Default in Shopping Campaigns, With an August 31 Deadline
Google has emailed Google Ads advertisers to say local inventory ads will be turned on by default in Shopping campaigns. The Local…
analyticsIAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips
The IAB's 2026 Video Ad Spend Report projects US digital video spending will pass $80 billion this year. The same survey found…
AIGoogle connects Calendar to Personal Intelligence in AI Mode
Google has connected Google Calendar to Personal Intelligence in AI Mode, letting it add invites and meetings directly. Search Engine Journal reports…
Google AdsGoogle Ads Rolls Out Video Campaign Groups Globally for Reach and Frequency
Google has made YouTube reach and frequency optimization for video campaign groups available globally in Google Ads. One reach or frequency goal…
SEOEU orders Google to share Search data with rival engines and AI chatbots
A specification decision adopted 16 July 2026 sets out exactly what Google must hand over under Article 6(11) of the DMA: anonymised…
AIEU forces Google to open Android to rival AI assistants
A decision adopted 16 July 2026 under Article 6(7) of the DMA requires Google to give third-party AI services the same access…
AISensor Tower data: ChatGPT, Gemini and Claude are buying ads in second-tier US cities
Marketing Brew reports Sensor Tower data showing ChatGPT, Gemini and Claude grew ad impression share in second-tier US metros between 2025 and…
Tiktok AdsTikTok will test account-level detection of AI-generated spam in politics, finance and medical content
TikTok says it will test detecting AI-generated spam at the account level rather than per video, focused on politics, financial advice and…
metaInstagram adds five languages to Reels AI translation, and Thai is not one of them
Instagram added Japanese, Korean, French, German and Italian to its AI translation feature for Reels, complete with lip syncing. Thai has not…
Google AdsGoogle tests a Partners (Alpha) setting that would let Performance Max advertisers drop Search Partners and Display
A limited alpha would give Performance Max advertisers an opt-out for Search Partners and the Google Display Network, two networks PMax has…
SEOGoogle.com has become AI Mode's No. 2 most-cited domain, driven by Business Profiles
Profound's tracking of more than 32 million AI Mode instances found google.com rose to the No. 2 cited domain, with citations up…
Google AdsExact match and manual bidding get no AI Search ads, Google confirms
Google Ads Liaison Ginny Marvin confirmed that AI Search ad eligibility has not changed: no AI-powered targeting, no AI Search inventory. She…
AIGoogle adds AI image generation to AI Overviews and rebuilds the Images homepage
Searchers can now prompt Google to draw a custom image inside AI Overviews, and the Google Images homepage is now a personalised…