Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
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SEOWhat E-E-A-T Is and How Much It Actually Affects Rankings
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It comes from Google's guidelines for human quality raters, not from the ranking systems.…
General topicsEmail Marketing Pricing: What Actually Drives the Cost
Email marketing pricing depends on the charging model you pick, how often you send and how big the scope is. Here is…
eCommerce MarketingWhat Is Live Commerce? A Practical Guide for Thai Sellers
Live commerce puts the cart and the checkout inside the live stream itself. Here is how it works on Thai platforms, what…
analyticsA preprint says a standard mix model overstated paid search ROAS by 2.5 times
A simulation study posted to arXiv on 21 August 2026 found a standard marketing mix model reporting 10.61x ROAS for paid search…
SEOGoogle publishes the rules for licensing its European search data
Google's documentation for the European Search Dataset Licensing Program, updated on 31 August 2026, turns July's DMA decision into eligibility thresholds, sample…
Social Media MarketingInstagram will limit the reach of unlabelled AI profiles
Instagram said it will limit the reach of profiles that feature an AI-generated person without the new AI generated profile label. That…
AIChatGPT is now a very large online search engine in the EU
The European Commission classified ChatGPT as a very large online search engine under the Digital Services Act, the first AI chatbot to…
eCommerce MarketingThe FTC says Amazon charged advertisers their own bid 79 percent of the time. The lesson is about auctions, not lawsuits
A 181-page FTC complaint filed on 31 August 2026 alleges Amazon applied an undisclosed soft reserve on top of its ad auction…
geoGoogle's AI opt-out control is now live on every site, and the report still has no clicks
Google has finished rolling out the Search generative AI control to every website worldwide. The report that came with it still carries…
YoutubeYouTube lets creators tag Amazon products for commission, in a programme Thailand already has
YouTube has expanded its US shopping affiliate programme to let eligible creators tag Amazon products and earn commission. The Amazon piece is…
eCommerce MarketingSoftBank pushes its 130 million dollar LINE MAN Wongnai capital increase to end October, targeting 64 percent of votes
SoftBank has moved the 130 million US dollar LINE MAN Wongnai capital increase from August to the end of October 2026. On…
eCommerce MarketingKeyword search drives over 70 percent of Shopee sales, a Certified Shopee Mentor tells a Thai SME seminar
A 2026 Certified Shopee Mentor told a Thai SME seminar that keyword search carries more than 70 percent of Shopee sales. The…
SEORank Math is accused of creating an admin level WordPress Application Password without asking
Sybre Waaijer of The SEO Framework says Rank Math 1.0.277 creates an Administrator level Application Password when an admin opens the plugin's…
metaMeta's EU filing puts Instagram at 297 million users and Facebook at 264 million
Meta's latest EU Digital Services Act filing reports 297 million Instagram users in the European Union against 264 million for Facebook, alongside…
analyticsMagnite's Hong Kong survey puts mobile streaming reach at 83% against CTV's 67%
Magnite surveyed 920 Hong Kong adults who watch ad-supported streaming and found mobile reach at 83% against 67% for connected television, the…
AIGemini 3.5 Transcribe lists Thai among 85 plus languages at about 0.18 baht a minute
Thai (th-TH) is on the official Supported Languages list for Gemini 3.5 Transcribe, at about $0.005 a minute for file processing. Here…
analyticsFTC locks Cox Media Group's fake Active Listening ad product under 20 years of binding orders
The FTC issued final orders on 26 August 2026 over Active Listening, an ad product sold as AI that detected purchase intent…
geoExperian puts credit card offers inside ChatGPT as an app, not an ad
Experian launched a credit cards app inside ChatGPT on 27 August 2026, rendering issuer aligned offer terms itself. Financial services has only…
AIChatGPT ads reach 41 markets after 32 launches in five days, and India opens with no self-serve buying
OpenAI switched on ChatGPT advertising in India on 29 August 2026, the thirty second of 32 markets added in five days and…
General topicsCompany logo design: types, principles and the process
A working guide to how company logo design actually happens, from the difference between company, brand and product marks to the five…
eCommerce MarketingShopee Ads GMV Max: How Automated Campaigns Work and When to Use Them
Shopee Ads GMV Max hands keyword, bid and placement decisions to the platform. Here is what the automation is actually doing, what…
SEOBacklinks: what they are, how to build them safely, and how to check yours
A full guide to backlinks: what they are, the types and rel attributes that matter, how to earn them safely, how to…
analyticsIndonesia sets a mid-January 2027 deadline for its data protection rules
Government Regulation No. 33 of 2026 was signed on 16 July 2026 and takes effect six months later. It reaches controllers outside…