Anyone with experience working in the online marketing world probably knows that competition is constantly increasing every day. Medium to large businesses with sufficient reserve capital are ready to pay to get their campaigns into customers’ minds as quickly as possible, or when building websites according to SEO principles to rank on the first page, they have to choose expensive keywords to increase the chances of ranking. Of course, this makes local business owners or new marketers have to use all the strategies they have, but still don’t get the desired results, resulting in many businesses being in a state of being unable to swallow or spit out.
As a marketer or local entrepreneur who is just starting to build their own website and firmly set the goal of improving the website’s SEO ranking and getting to the first page as soon as possible, the important thing is not to go crazy and put everything in at once, but to maintain a framework of work that aligns with the desired results. By using the “Less Is More” technique, focusing on the right points will help achieve higher efficiency. Therefore, in this article, Relevant Audience will show you 5 checklists that local SEO marketers should focus on. Guaranteed that it only takes 30 minutes per week to compete with large websites for sure. If you’re ready, let’s go!
What is Local SEO?
Doing Local SEO (read more details here) is an important strategy for local business owners who want to market specifically in certain areas. By choosing Keywords + various locations, it is another approach that can help small local businesses compete with large websites. The basic concept is that you don’t have to think about whether people across the country will search for your store, but if people in the area search and find it, that’s considered a success.
5 Focus Points for Doing Local SEO
1. Improve Your Business Profile on Google Business Profile
One of the most effective mechanisms for doing Local SEO is to leverage free tools like Google Business Profile, which will be an important part of supporting local stores or businesses by adding your business profile information to Google’s database and helping to make it easier for local business listings to be searched for.
Most often, entrepreneurs or new marketers tend to stumble over simple things like filling out the business profile information completely, whether it’s the business name, description of the business, address, category of the business, to the area where the store or business operates.
Simply put, treat Google Business Profile as one type of social media platform like Facebook where we also need to update information and add content regularly. (You can read how to update your profile here).
2. Add Reviews on Google Business Profile
Reviews or criticisms on social media platforms are not always scary (get to know the benefits of online reviews) especially if you want to make your Local SEO successful, you need to rely on online reviews. Therefore, diligently asking for good reviews from customers who are satisfied with the services or products of the business is something that should be done regularly.
Of course, the most important part of using this technique is how to get customers to help write reviews on Social Media platforms and Google Business Profile. For tips, it might be using special campaigns to create incentives for rating or writing reviews, such as special promotional prices or giveaways.
3. Update Content or Create a Blog on Your Website About the Local Area
Elevating the content on your website to be more relevant to the local area will help improve the efficiency of Local SEO. Whether it’s writing a blog on the website with personalized content, such as separating content to match the type of customers in each area. For example, if you open a coffee shop in Chiang Mai province, you might present content like driving techniques up the mountain, recommending cafes on the hill, etc.
Including promoting your store to be known through using the storefront as an event space or presenting it through content on various social media platforms, such as video content on YouTube or TikTok to make people in the area or those interested in participating know that there is a store selling products or services that meet their needs. This creates brand awareness as well.
4. Build Backlinks to Increase Traffic to Your Website
Improving your website to make Local SEO more efficient is one of the important ways to improve Off-Page, such as doing Backlink. The more credible your website is, the greater the chance of getting increased SEO scores.
In addition, another tip for building backlinks to your website is to build business partnerships with other stores or businesses in the surrounding area. For example, if you run an online cake shop or place it in cafes, you might try having the cafe that places the cakes link to your website.
5. Know How to Create Local Citations
Creating Local Citations simply means embedding your business profile and location from Google Business Profile on other websites that are directories or have high DA or PA. This will help build credibility for your business and also explain basic information about your services to internet users.
Concluding Remarks
Having read this far, I think it’s time for new marketers to stop claiming they don’t have enough time. Just knowing how to use the available strategies correctly and focusing on work will only take a little time to increase the efficiency of making your website rank in SEO within a few months for sure.
Source: SEJ
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and is also part of the Google Partners program.
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