4 Social Media Trends That Are Interesting in 2023

Although it has only been a short time since entering 2023, it is believed that this year social media platforms will still be an important weapon in online marketing, no less than last year. This can be seen from the updates of new features by platform developers, which continue to be hot, to please marketers, brands, and creators to use their platforms more. But that may mean that competition among brands will become even more intense if they want to reach new targets.

Therefore, in 2023, preparing weapons in hand is important. In this article, Relevant Audience has compiled new trends and trends that are likely to occur for Social Media this year. What interesting things will there be? If you are ready, let’s go see.

1.Social media will return to its roots

Currently, whether small or large businesses are turning to social media for online marketing almost entirely because everyone knows the effectiveness of social media very well. Plus, it uses little cost compared to other forms of Online Marketing.

In 2023, many people may think that Social Media might bring something new to marketers or brands. But Neal Schaffer, a famous expert in Digital Transformation, has commented on this matter that social media in 2023 will be “Back to its roots” or returning to what it should be. In this context, Schaffer probably means that social media will return to being a space for building brand awareness rather than a space for creating traffic or focusing on a large number of followers.

This is clearly seen in the case of TikTok, which is one of the social media platforms that does not focus on the number of followers anymore but emphasizes creative content. Therefore, it is another challenge for various brand marketers who must create content that can reach and respond to the needs of modern consumers more.

2.TikTok caters more to the B2B business group

In 2023, TikTok, the hottest social media platform, continues to be hot by reaffirming that this year will focus on entertainment, creating a space for happiness that connects people. Not only that, in 2023, TikTok is also preparing to update new features that will be tools for the B2B business group to create more content, whether it is options for setting new goals for advertising campaigns, tools and features that help create content that responds to modern consumers, helping to make decisions to buy products or services. It can be said that this year TikTok remains a platform worth using as a social media marketing channel.

3.Trend of decentralized social media

In 2022, there began to be talk of a new form of social media called Social Media Decentralized or social media platforms that are not centralized by any company, in order to solve problems for current social media platforms where content consumption is monopolized through algorithms that sometimes want to give the user’s feed news about celebrities, so there will be only news about celebrities all day, making users feel annoyed and irritated.

Many people may be familiar with new platforms like Mastodon or Bluesky by Jack Dorsey, the former CEO of Twitter (Get to know Mastodon, the new platform that will replace Twitter). In 2023, it may be the year of the beginning of this decentralized platform. However, it may be necessary to wait and see the development plans of each platform first to see what direction they will have. However, as a good marketer, starting to study and experiment first is not a bad thing to ensure that you are ahead of the market competition.

4.It’s time for Interactive Ads

In 2023, Social-Commerce or shopping online through social media platforms has become a standard for modern consumers. Therefore, marketers and brands who want to increase sales need to understand and improve the customer experience (Customer Experience), which is essential to miss. It can be seen that in the past year, various social media platforms have begun to gradually update features that support Interactive Ads or interactive advertising. For example, TikTok (TikTok launches Interactive Ads) or Instant Experience on Facebook. These types of advertisements will be what fills and responds to the needs of modern consumers more, especially in the case of shopping because users can interact with the advertisement such as scrolling through interested products, swiping images back and forth, or viewing product catalogs with price details, making the marketing of brands more effective.

Concluding Remarks

Social media is another tool that will help elevate a business’s online marketing. However, it is important to always remember that social media is a world that is constantly changing and highly competitive. Therefore, there is nothing that guarantees that everything will go as expected 100%. That being said, keeping up with new trends will help your online marketing strategy planning to be much more effective.

Consult Digital Marketing with Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.