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SEO

Articles

What is Topical Authority? Why It Matters for SEO
SEO

What is Topical Authority? Why It Matters for SEO

Learn what Topical Authority is and why it builds trust with Google and AI Search. Discover strategies to boost your website rankings.

Jul 20, 20263 min read
Google Says AI Search Sends Billions of Weekly Clicks, Without the Data
SEO

Google Says AI Search Sends Billions of Weekly Clicks, Without the Data

Google's Nick Fox says AI features in Search send billions of clicks to websites weekly. The figure is new and undocumented, given…

Jul 19, 20263 min read
EU orders Google to share Search data with rival engines and AI chatbots
SEO

EU orders Google to share Search data with rival engines and AI chatbots

A specification decision adopted 16 July 2026 sets out exactly what Google must hand over under Article 6(11) of the DMA: anonymised…

Jul 17, 20263 min read
Google.com has become AI Mode's No. 2 most-cited domain, driven by Business Profiles
SEO

Google.com has become AI Mode's No. 2 most-cited domain, driven by Business Profiles

Profound's tracking of more than 32 million AI Mode instances found google.com rose to the No. 2 cited domain, with citations up…

Jul 16, 20263 min read
EU expected to rule Google illegally favoured its own services in search under the DMA
SEO

EU expected to rule Google illegally favoured its own services in search under the DMA

The European Commission has not fined Google and has not issued a decision. It is expected to rule that Google favoured its…

Jul 16, 20263 min read
AI SEO and Markdown: Why Clarity Beats Cloaking
SEO

AI SEO and Markdown: Why Clarity Beats Cloaking

Learn why AI SEO and Markdown duplicate files can hurt your site. Discover how GEO, AEO, and SEO best practices favor clean,…

Jul 8, 20263 min read
Why Your SEO Is Stalling and How to Fix It in 2026
SEO

Why Your SEO Is Stalling and How to Fix It in 2026

SEO rankings holding steady but traffic and leads dropping? Learn why search volume and brand referral signals matter more than keywords now.

Jul 7, 20263 min read
Google Business Profile: What It Is and How to Set It Up (Complete 2026 Guide)
SEO

Google Business Profile: What It Is and How to Set It Up (Complete 2026 Guide)

Google Business Profile decides whether local customers find you or your competitor. Here's what it is, how to set it up, how…

Jul 5, 20263 min read
AI SEO: How AI Is Changing Brand Visibility
SEO

AI SEO: How AI Is Changing Brand Visibility

AI answers now decide which brands customers see at all. Here's how that happened, plus six AI SEO strategies to make yours…

Jul 4, 20263 min read