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SEO

Articles

SEO PR: how digital PR earns links that are worth having
SEO

SEO PR: how digital PR earns links that are worth having

SEO PR is public relations planned around a search outcome. Here is how a digital PR campaign actually runs, how it differs…

Aug 21, 20263 min read
Google confirms a Search Console logging error is deflating AI and Discover data from 13 August
SEO

Google confirms a Search Console logging error is deflating AI and Discover data from 13 August

Google confirmed on 17 August 2026 that a logging error is deflating Search Console's Generative AI and Discover reports for data from…

Aug 19, 20263 min read
Google rolls out the August 2026 spam update: not links, not site reputation abuse
SEO

Google rolls out the August 2026 spam update: not links, not site reputation abuse

Google logged the August 2026 spam update on 18 August 2026. It applies globally and to all languages, and Google confirmed it…

Aug 19, 20263 min read
Why Your Local SEO Is Not Working: 6 Mistakes to Fix
SEO

Why Your Local SEO Is Not Working: 6 Mistakes to Fix

If local SEO produced nothing, the cause is usually inconsistent NAP data, an incomplete Google Business Profile, or keywords too broad to…

Aug 19, 20263 min read
What Domain Authority is, and why Google does not use it
SEO

What Domain Authority is, and why Google does not use it

Domain Authority is a predictive 0 to 100 score built by Moz, not a Google ranking factor. Here is what it measures,…

Aug 17, 20263 min read
TollBit finds 15% of AI page fetchers in Europe reached URLs robots.txt told them not to
SEO

TollBit finds 15% of AI page fetchers in Europe reached URLs robots.txt told them not to

TollBit first half 2026 data shows roughly 15% of identified AI page fetchers in Europe reached URLs robots.txt disallowed. The per agent…

Aug 16, 20263 min read
Gary Illyes says Googlebot's IP location is declared as Mountain View but its real egress points vary
SEO

Gary Illyes says Googlebot's IP location is declared as Mountain View but its real egress points vary

Search Engine Roundtable reported on 14 August 2026 that Gary Illyes described Googlebot IP locations as declared text values, with real egress…

Aug 16, 20263 min read
The biggest AI crawler on one site was scanning for credentials, not reading content
SEO

The biggest AI crawler on one site was scanning for credentials, not reading content

Search Engine Journal's 14 August log review found the highest volume bot on one site requested credential paths, including agent config files,…

Aug 16, 20263 min read
Google cuts the follower threshold for Search profiles from 100,000 to 35,000
SEO

Google cuts the follower threshold for Search profiles from 100,000 to 35,000

Robby Stein announced on 13 August 2026 that Google cut the Search profile follower requirement from 100,000 to 35,000 on YouTube, Instagram…

Aug 14, 20263 min read