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SEO

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Robots.txt Guide: Syntax, Rules and Mistakes to Avoid
SEO

Robots.txt Guide: Syntax, Rules and Mistakes to Avoid

What robots.txt controls and what it does not, the syntax Google supports, rule precedence, AI crawler user agents, how to test the…

Oct 8, 20263 min read
Search Console emails now report how many people chose you as a Preferred Source
SEO

Search Console emails now report how many people chose you as a Preferred Source

Google Search Console began emailing site owners a count of Preferred source selections on 6 October 2026. Here is what the email…

Oct 8, 20263 min read
Google Business Profile policy now bans time-bound promotions and pricing in listings
SEO

Google Business Profile policy now bans time-bound promotions and pricing in listings

Google's Maps and Business Profile policy now says listings cannot carry time-bound promotions, pricing or direct calls-to-action. Offers belong in Posts.

Oct 8, 20263 min read
Hreflang tags: a practical guide for bilingual EN/TH sites
SEO

Hreflang tags: a practical guide for bilingual EN/TH sites

Hreflang tags tell Google which language version to show. Learn the three syntaxes, x-default, return links, the errors that break them and…

Oct 6, 20263 min read
Canonical tag: what rel=canonical does and how to get it right
SEO

Canonical tag: what rel=canonical does and how to get it right

How rel=canonical handles duplicate URLs and parameters, how it differs from a 301 redirect and noindex, and how to check which canonical…

Oct 6, 20263 min read
Search intent in SEO: the four types and how to read the SERP
SEO

Search intent in SEO: the four types and how to read the SERP

How to identify the intent behind a query from the live results page, choose the page type that fits, and avoid the…

Oct 6, 20263 min read
Google's Mueller on sitemaps: lastmod, "Couldn't fetch" and llms.txt
SEO

Google's Mueller on sitemaps: lastmod, "Couldn't fetch" and llms.txt

Google's Search Off the Record episode 114 covers which sitemap fields Google still uses, why valid sitemaps show 'Couldn't fetch', and where…

Oct 6, 20263 min read
Keyword Research: A Step-by-Step Process From Seed to Page
SEO

Keyword Research: A Step-by-Step Process From Seed to Page

A full keyword research workflow, from seed topics and search intent to clustering, keyword mapping and Thai-language notes.

Oct 5, 20263 min read
Schema Markup for SEO: JSON-LD, Key Types and What It Really Does
SEO

Schema Markup for SEO: JSON-LD, Key Types and What It Really Does

What schema markup is, which types still earn Google rich results after the 2026 FAQ change, how to validate it, and what…

Oct 5, 20263 min read