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SEO
Articles
SEOUpdraftPlus breach: stolen UpdraftCentral keys planted backdoors on WordPress sites
TeamUpdraft confirmed a 17-18 October breach. Stolen UpdraftCentral keys were used to install backdoor plugins and hidden Editor accounts; the 19 October…
SEOGoogle paper says Discover filters stale articles before ranking, cutting staleness reports 54.9%
A Google research paper says Discover's Supersession-Decay Filtering removes stale articles before ranking. It has run for about two years and is…
SEOCritical PHP Flaws Patched; Google Says Serve 503 During Downtime
PHP shipped fixes for two critical remote code execution flaws on 21 October 2026, and Google reminded site owners to serve 503…
SEOSEO Report: What to Include, How to Read It and Build It
A practical guide to the monthly SEO report: the KPIs that matter, why Search Console and GA4 numbers differ, how to read…
SEOWhat Is Organic Search? Organic vs Paid, GA4 and Search Console
Organic search is unpaid traffic from search results. How it is earned, how it differs from paid search, and how to measure…
SEOWhat Is Google Business Profile? A Guide to Search, Maps and Local SEO
A plain explainer of Google Business Profile: what it shows, how to create and verify it, how reviews and posts work, and…
SEOCrawled - Currently Not Indexed: What It Means and How to Fix It
Google crawled the page but left it out of the index. Here is what the Search Console status means, how to diagnose…
SEOCrawl Budget Explained: Capacity, Demand and Who Needs to Care
Crawl budget is the set of URLs Googlebot can and wants to crawl on one hostname. Here is how capacity and demand…
SEOSEO Tools: Free vs Paid, What Each Does Best and How to Choose
What SEO tools do, where free Google tools stop, what paid suites add and cost, and a step-by-step way to choose tools…