Category
Digital Marketing
Articles
Digital MarketingThailand Digital Ad Spend by Year, 2012-2025: DAAT Data Tracker
Thailand's digital advertising spend for every year since 2012 from DAAT x Kantar releases, with the split by channel, first-half figures and…
Digital MarketingBuilding a brand: a readiness checklist, 5 practical steps and lessons from known brands
A seven-item readiness checklist, five brand-building steps with deliverables and common mistakes, a brand consistency audit, and what IKEA and Coca-Cola's own…
Digital MarketingCitizen Lab: targeted ads from a Google-listed vendor delivered Candiru spyware
Citizen Lab says an ad vendor listed by Google and IAB Europe since 2020 used targeted ads to deliver Candiru spyware to…
Digital MarketingLead Gen Ads: Choosing Channels, Budgeting by CPL and Fixing Low Lead Volume
A practical guide to lead gen ads: which channel fits your business, how to calculate maximum CPL and a monthly budget, and…
Digital MarketingThai Businesses Paid THB 115.8 Billion for Online Ads to Foreign Platforms in 2025, House Sub-Committee Says
A Thai House sub-committee says payments to foreign digital providers reached THB 261,912 million in 2025, with online advertising the largest category…
Digital MarketingWhat Is CAC? Customer Acquisition Cost Formula, LTV:CAC Ratio and Payback Period
The CAC formula with illustrative examples, CAC vs CPA vs CPL, which costs to count, LTV (CLV) formulas, the LTV:CAC ratio, payback…
Digital MarketingEmail Marketing Software Prices in Thailand: 6 Platforms Compared (October 2026)
Monthly list prices of six email marketing platforms used in Thailand at 500, 2,500 and 10,000 contacts, collected 13 October 2026, with…
Digital MarketingWhat Is PR? Public Relations Explained for Business Owners
PR is the management of communication between an organisation and its publics. Learn what PR covers, how it differs from advertising and…
Digital MarketingWhat Is IMC? Integrated Marketing Communication Explained
IMC aligns advertising, PR, promotions, direct, search and social around one core message. Components, planning steps, measurement and a lean SME approach.