Following the latest update from YouTube Shorts, visibility has been increased both on browsers and desktops, including the use of a Carousel image to display short videos on the Trending page, called “Shorts Shelf”.
Since its launch in 2020, YouTube has gradually released updates to the YouTube Shorts feature, little by little. However, it seemed that updates stalled for a period until YouTube released the latest update at the beginning of 2022, making YouTube Shorts attractive to marketers again. What changes will this latest update of YouTube Shorts bring? Let’s take a look together.
“Shorts Shelf” on the Trending Page
YouTube has updated the use of Carousel images on the Trending page, officially named “Shorts Shelf,” used to display short videos that are currently popular or trending at that time.
YouTube believes that adding Shorts Shelf will help users find trending short videos more easily. At the same time, it will also attract users’ emotions to be interested in various short videos. Simply put, Shorts Shelf will be a space for displaying short videos that are currently receiving the highest popularity. Currently, YouTube has announced that it is starting to offer Shorts Shelf in the United States, United Kingdom, Canada, Australia, Brazil, Germany, India, France, Indonesia, countries in the Middle East, and North Africa. Other countries and regions can use it soon.
YouTube Shorts Expands Visibility on Browser
In addition to the newly updated Shorts Shelf, YouTube also stated, “We are committed to creating an experience for users to watch short videos more, through expanding access to more users.”
Previously, access to YouTube Shorts was mainly available through the Youtube app, compared to using YouTube through a browser. But now, with the latest announcement, users can easily watch short videos through the browser on desktops, tablets, or various mobile devices. This update from YouTube is considered a major change since the beginning of 2022, while the trend of sharing short videos is still not going anywhere. Brands and marketers need to see what impact this change from YouTube will have on the video clip market.
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