Since its launch in 2020, the popular platform TikTok has continued to grow, with over 1 billion users per month and significant popularity among Gen Z users. This has made TikTok another digital marketing channel (Digital Marketing). A key feature that plays an important role is called TikTok Ads. So, what are TikTok Ads?
What are TikTok Ads?
TikTok Ads is an advertising system on the TikTok platform that helps businesses reach a large number of users through video ad content.
What are the different types of TikTok Ads?
Currently, TikTok Ads has a total of 6 formats, including:
1. In-Feed Ads
Ad content that will appear on the For Your Feed page of users, which is the TikTok Ads format with the highest engagement rate.
2. TopView Ads
Ad content that comes with a Skip Ads button, which users must allow the video to play for 3 seconds before they can skip it. TikTok assures that this TikTok Ads format will definitely grab attention in the first 3 seconds.
3. Brand Takeover Ads
A TikTok Ads format that appears immediately when users open TikTok. It is suitable for advertising new products or brands, with a high CTA rate of 18.38%.
4. Branded Effects
A TikTok Ads format where businesses can create various effects under their own brand name, including stickers, AR filters, and lenses.
5. Branded Hashtag Challenge
Advertising through the brand’s hashtag, which is suitable for challenge-type content, which is quite popular nowadays and suitable for doing in conjunction with other TikTok Ads formats.
6. Spark Ads
A TikTok Ads format that allows you to set your own videos or creators on the platform as ads, which has a high engagement activity rate of 69%.
However, no matter how much all TikTok Ads formats help businesses easily do digital marketing, the important thing is to create TikTok Ads content of quality.
How to make TikTok Ads high quality?
Currently, there are many businesses that have succeeded in making TikTok Ads. The main commonality between each brand is the quality of the content. Here are ways to create TikTok Ads content of quality:
1. Understand how AI works
TikTok is a platform that uses artificial intelligence (AI) to learn, remember, and select content that matches the interests of users. Therefore, businesses must understand who their target audience is and what topics they are interested in. Then, create ad content that matches the interests of the target audience so that the AI displays the advertisement to those users.
2. Collaborate with influencers
Influencers are a group of people who have a lot of influence online, including on platforms like TikTok. Collaborating with influencers to create ad content will help brands get both engagement results, engagement activity rates, new followers, and increased sales.
3. Create authentic content
One of the behaviors of TikTok users that can be clearly observed is the viewing and following of content that is sincere and not overly processed, such as product review content that tells about real usage experiences.
4. Create Behind the Scenes content
Most TikTok users are Gen Z, who value being themselves and effort more than social standards of perfection. Therefore, behind-the-scenes content that shows effort, techniques, and imperfections of humans is very popular among TikTok users.
5. Create educational content
Even though it is a short video platform, educational content is still popular, especially knowledge content that is short, concise, and easy to understand, which is friendly to most TikTok users who enjoy short videos.
TikTok is considered one of the most promising digital marketing platforms due to its continuous high growth. It is expected that the number of daily user accounts will reach 1.5 billion by 2024.
About Relevant Audience
We are Relevant Audience, a Digital Performance Marketing Agency specializing in SEO and one of the Digital Agency providing comprehensive digital marketing services to support businesses in reaching their target audience at the right time, place, and device (Right Time, Right Place, Right Device).
Our services cover everything from SEO services, Search Marketing, Social Media Ads, Search Ads to Influencer Marketing, and we are also a SEO Company that is Google Partners. Our team consists of specialists ready to provide consultation and find solutions that meet business needs.
Contact us for more information, consult online marketing
Tel: 02-038-5055
Email: info@relevantaudience.com
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